Finding the ROI Upside of an Economic Downturn
Warning signs of a recession are looming across the world. As consumers adjust their spending to adapt to inflation and higher interest rates, many brands and advertisers are following suit. Inevitably, as a marketer, you will soon face (or already are facing) budget and resource slashes, while being asked to minimize the impact on growth and revenue. Although it sounds extremely challenging, it is not impossible. Marketing during an economic downturn presents particular challenges. It’s not a knee-jerk reaction to simply put all marketing on hold and pause advertising. On the contrary, it requires attention on operating your marketing system at optimal efficiency and making the right cuts while investing towards the future. But how do you make a start? Well, one very easy option is – talk to Ematic! Ematic’s expertise in digital optimization Digital optimization is our day-to-day. As you may have known, Ematic offers a wide arsenal of MarTech tools and full-funnel marketing ser
