Our recipe to your content marketing success
In many ways, creating good content is just like cooking. Content is easy to make, but hard to master. Follow me as I unfold our secrets and processes to make the perfect recipe that will cook up some delicious content. Deriving A Bespoke Content Strategy (= creating a recipe) Even the same dish can have different variations. The key lies in how to marry together the individual tastes to create balanced, flavorsome food. At Ematic, we customize a unique recipe for your content strategy that best pairs your brand and positioning with your audience. Combining the art and science, our strategy in particular is backed with solid insights and performance-driven optimizations. Defining Audience Personas (= preparing the ingredients) When cooking, the finer details matter. If your ingredients are chopped too finely, you might find that they burn quickly, however when cut too thick, the cooking time may increase. Similarly, we build multi-faceted personas that go beyond demographic and intere
