Mixpanel: Moćan, samouslužni alat za analitiku proizvoda koji vam pomaže pri konverzijama, angažmanu i zadržavanju više korisnika
Da li transformišete svoj biznis preko podataka? Mixpanel vam može pomoći da dobijete uvid u svaki korak vašeg klijenta kako biste znali tačno kako koriste vaše proizvode. Ova alatka za analitiku proizvoda pruža sjajne mogućnosti za raščlanjivanje podataka vašeg proizvoda, od zadržavanja i angažmana do tokova i grupa. Mixpanel je vodeća web i mobilna platforma za analitiku koju koristi preko 6000 korisnika kako bi razumjeli bolje svoje korisnike i samim tim napravili bolje proizvode. Korištenjem Mixpanel-a možete naučiti o “ponašanju” svog proizvoda – šta motiviše korisnike da završe određenu radnju? Gdje opada protok? Štaviše, sa Mixpanel-om možete otključati akcione uvide bazirane na radnjama u realnom vremenu, odakle možete vidjeti i trendove kompletnog proizvoda. Pored Mixpanel-a, na tržištu je trenutno dostupno još moćnih platformi kao što je, recimo, Amplitude. Obje platforme su moćne, samouslužne analitičke alatke koje daju veliki uvid u informacije o vašim korisnicima. Mixpanel je dizajniran za srednje tržište, dok je Amplitude korišten za veća tržišta. Mixpanel nudi dva različita tipa naplate u zavisnosti od ciljeva vaše kompanije. Naplata se vrši po principu “Mjesečno Praćeni Korisnici” (MTU – Monthly Tracked Users) ili na pricipu “događaja” (event-based). Povrh svega toga, Mixpanel ima mnoštvo dodataka koji će biti koristi vašem timu na različite načine: Interaktivni izvještaji: uz samo nekoliko klikova, možete iščitati vaše podatke i dobiti vizualizaciju za nekoliko sekundi. Ovo olakšava odgovor na pitanje o tome kako je vaš proizvod korišten, koji korisnik ostaje i dalje korisnik i još mnogo toga. Timske kontrolne table i upozorenja: sumirajte kako stavke koje šaljete utiču na cifre koje su važne i pratite tzv. “KPI” vašeg proizvoda na jednom mjestu. Neograničene segmentacije: bilo koja analiza može biti raščlanjena na bilo koju radnju ili properti korisnika, kao što je operativni sistem ili lokacija. Grupna analitika: izračunajte mjere kao što su korištenje proizvoda, aktivna upotreba i zadržavanje na nivou naloga ili kompanije. Integracije podataka: postavi i pojednostavi pretraživanje proizvoda i korisničke aktivnosti bez potrebe korištenja SQL-a. Upravljanje podacima: definiši, upravljaj i transformiši svoje podatke sa lakoćom na način da ih možete pouzdano analizirati. Sigurnost i privatnost: Poštovanjem međunarodnih propisa o podacima kao što su GDPR, CCPA, HIPAA i drugi, vaše informacije će ostati povjerljive i bezbjedne. Skalabilna infrastruktura: analizirajte svoje neobrađene podatke toka korisničkih događaja u velikoj mjeri, bez potrebe za prethodnim proračunom. Ako želite da naučite više o Mixpanel-u, Ematic vam može pomoći i organozovati demonstraciju platforme i garantovati da ćete dobiti najpogodniji ugovor. Dalje, ukoliko je potrebna dodatna asistencija, naša kompanija nudi usluge implementacije i konsultacije kako biste zasigurno znali da je platforma ispravno podešena i prilagođena vašim potrebama. Kontaktirajte s nama kao biste saznali više!
Mixpanel: A product analytics to convert, engage, and retain more users
About Mixpanel Are you transforming your business with data? Mixpanel can help you gain insight into every step of a customer’s journey to see exactly how they’re using your product. This product analytics solution provides unparalleled tools to slice and dice the data on your product, from retention and engagement to funnels and cohorts. It is the leading web and mobile analytics platform used by over 6,000 customers to understand your users better and build better products. Using Mixpanel, you can learn about your product’s behavior: what motivates users to complete a specific event? Where does traffic drop off? Moreover, with Mixpanel, you can unlock actionable insights based on events in real-time. From there, you can see the trends across your entire product. Mixpanel Features Besides Mixpanel, some powerful platforms are available in the market right now, such as Amplitude. Both platforms are powerful, self-serve analytics tools that give deep insights into your customers. Mixpanel is designed for a mid-market segment, while Amplitude is suitable for a high-market segment. Mixpanel offers two different tiers of pricing depending on your company’s goals. You’ll be charged based on a Monthly Tracked User (MTU) or event-based. On top of that, Mixpanel has a variety of features that will be helpful to your team in different ways: Interactive Reports: With a few clicks, you can query your data and get visualizations in seconds. This makes it simple to answer inquiries about how your product is being used, who stays, and much more. Team Dashboards & Alerts: Summarize how the items you send affect the figures that matter, and track all of your product’s KPIs in one spot. Limitless Segmentation: Any form of analysis can be broken down by any event or user property, such as operating system or location. Group Analytics: Calculate measures such as product uptake, active usage, and retention at the account or company level. Data Integrations: Set up and simplify the exploration of product and user activity data without the need for SQL. Data Management: Define, manage, and transform your data with ease so that you can confidently analyze it. Security & Privacy: By adhering to international data regulations such as GDPR, CCPA, HIPAA, and others, your information will remain confidential and secure. Scalable Infrastructure: Analyze your raw user event stream data at scale, with no pre-computation required. How Ematic Can Help If you’d like to learn more about Mixpanel, Ematic can assist you to set up a demo and guarantee you’re receiving the best deal. Furthermore, if additional assistance is required, we provide implementation services and consultancy to ensure a seamless onboarding and maximum adoption of the solution. To find out more, please contact us!
Adjust: Vodeća alatka mjerenja i zaštite od malverzacija za mobilni marketing
Ako tražite način da izmjerite performanse vaših marketinških kampanja ili želite analizirati “journey”-je vaših korisnika, te njihovo ponašanje unutar mobilne aplikacije – onda ste našli pravu stvar – Adjust. Nudi vam pregršt alata za bolji, lakši i pametniji marketing, a čini sve mnogo sigurnijim. Adjust koriste neki od vodećih svjetskih brendova, uključujući Spotify, Soundcloud i Booking.com. Adjust vam pomaže da pratite performans kampanja u stvarnom vremenu i na taj način optimizuje i prilagođava marketinšku strategiju vašim potrebama. Međutim, šta je to tačno Adjust i zašto je toliko bitan? Da biste napravili stvarno korisnu aplikaciju morate imati solidan model atribucije koji vam pruža dokaze o efektivnosti širom marketinškiih kanala. Jedan od najvećih izazova marketara je tačan uvid u protok novca od oglasa – te koje strategije zapravo donose profit, a koje ne. Mobilna atribucija vam može pomoći da odgovorite na sljedeća pitanja: Koji marketinški kanali imaju najbolji performans? Koliko kupovina dolazi od određenih marketinških kampanja? Koje marketinške kampanje su najefektnije u stvaranju konverzija? Postoje li problemi sa korisničkim “journey”-ima sa kojima se treba pozabaviti? Kad se naoružate ovim podacima, moći ćete bolje razumjeti koje marketinški kanali donose najviše preuzimanja, aktivnih korisnika i u na kraju zarade. Mobilna atribucija mijenja način na koji marketari prilaze poslu – vrijeme je da unaprijedite svoj marketing. Postoji mnoštvo načina da prikupite ove informacije, uključujući Adjust, Branch i AppsFlyer. Branch i AppsFlyer koriste vrlo napredne opcije, dok je potonja opcija poznata po jednostavnosti korištenja. Što se tiče Branch-a, oni se više fokusiraju na “deep-linking” te su privljačniji “enterprise” klijentima. Appsflyer i Adjust su, s druge strane, idealni za srednja preduzeća. Ako tražite pristupačno rješenje sa lakoćom uspostavljanja i korištenja, Adjust je savršen izbor. Ne samo da je pristupačan, već sadrži dosta opcija koje možete naći u dosta skupljim alternativama: Atribucija: pratite vaše korisnike i njihov “journey”, te njihova ponašanja Sprečavanje malverzacija: Otkrijte i spriječite malverzacijske aktivnosti u realnom vremenu, tako da ste sigurni da je vaš novac utrošen na najbolji mogući način Analitika: Sastavite kompletnu sliku interakcije vaših korisnika, svojih marketinških napora i performansi kampanja ePrivacy sertifikat i GDPR saglasnost: Puna zaštita i sigurnost vaših privatnih podataka. Kontrolni centar: prilagodite i automatizujte vaše kampanje, tako da skalirate mobilni marketing do punog potencijala, maksimizujete svoj povrat uloćenog novca – ROI i nastavite ulagati u metode koje funkcionišu Softver otvorenog koda: besplatan za analizu i izmjenu, a integracija jednostavna kao “copy/paste” metod Veći obim publike: Povećajte prihode uz segmentovanje publike Korištenjem aplikacije za mobilne atribucije poput Adjust pruža vam ptičiju perspektivu podataka – jedinstvenu platformu za detaljnu analizu. Adjust takođe omogućava da kupujete sigurnim putem, te štiti od malverzacija, dok su vaši podaci čisti i sigurni. Ako tražite razumljivo rješenje, Adjust je savršen za vas. Uz nas ćete dobiti ponudu koju je teško pronaći na drugom mjestu. Uz sve to, možemo vam pomoći da se snađete na početku korištenja, tako što ćemo organizovati tim da pomogne sa implementacijom. Od uspostavljanja početnog naloga do treninga platforme, osiguraćemo da je sve podešeno kako treba.
Adjust: The leading mobile measurement and fraud prevention for mobile marketing
If you’re looking for a way to measure your marketing campaign performance or to analyze the users’ journey and behavior inside your apps, look no further than Adjust. It offers a suite of tools to make your marketing simpler, smarter, and more secure. Adjust is used by some of the world’s leading brands, including Spotify, Soundcloud, and Booking.com. Adjust helps you to track the performance of your campaigns in real-time, making it easy to optimize and adjust your strategies as needed. But what exactly is Adjust, and why is it so important? To create a truly successful mobile app, you need to have a solid attribution model in place that allows you to track and prove the effectiveness of your marketing across channels. One of the biggest challenges that marketers face nowadays is gaining accurate insight into exactly where their ad dollars are going — and what’s working and what’s not. Mobile attribution can help you to answer these key questions: Which marketing channels are performing the best? How many leads or sales came from a particular marketing campaign? Which marketing campaigns are most effective at driving conversions? Are there any problems with the customer journey that need to be addressed? Once armed with this data, you can better understand which marketing channels are most effective in driving downloads, active users, and ultimately revenue. Mobile attribution is changing the way marketers approach their business – so it’s time to scale up your marketing efforts. There are a number of mobile attribution providers currently on the market, including Adjust, Branch, and AppsFlyer. Branch and AppsFlyer both offer highly competitive features, with the latter being known for its simplicity of use. For Branch, they are focusing on deep-linking and caters to Enterprise. Appsflyer and Adjust, on the other hand, are ideal for the mid-market. Moreover, if you’re looking for a more affordable solution with an easy to set up and manage, Adjust is the perfect choice for you. Adjust charged only for a non-organic install while other solutions such as AppsFlyer charged for both organic and non-organic installs. It’s not just affordable—it also has a lot of features that you would find in more expensive solutions to measure, automate, and protect your marketing campaigns: Attribution: Track your users’ journey and/or behavior from a single source across multiple marketing channels while measuring engagement, installs, in-app actions, and other key performance indicators (KPIs). Fraud prevention: Detect and prevent fraudulent activity in real-time, so you can be sure that your marketing dollars are being spent in the most effective way possible. Analytics: Get a complete picture of your users’ interactions, marketing efforts, and campaign performance. ePrivacy Certified & GDPR Compliant: Full protection and security covering your personal data. Control Center: Adjust and automate your campaign optimization so you can scale your mobile marketing more quickly, maximize your app ROI, and continue to invest in what’s working. Open-source software: Free access to analyze, alter, and improve the code and integrate it with as simple as copy-paste. Audience Builder: Increase your top line revenue by building and sharing segmented audiences. Using a mobile app attribution platform like Adjust provides you with a bird’s-eye view of your data – a single, streamlined dashboard that you can use for in-depth analysis. Adjust also gives you the ability to make verified purchases and protect against fraud, ensuring that your data remains clean and reliable. If you’re looking for a comprehensive mobile measurement and fraud prevention solution, Adjust is the perfect solution. You will get an offer that you will not find anywhere else if you purchase from Ematic Solutions. On top of that, we can help you to arrange a demo for your teams and help you to get the most out of the platform. From account setup to platform training, we can help to make sure the solution is being installed correctly and running smoothly.
mParticle: a Customer Data Platform that never stops innovating
We’ve talked about Segment and Tealium in our recent posts on how both focus on different target segments and components in the Customer Data Platform (CDP) space. Today’s article will be touching on where mParticle fits in the room. Segment and mParticle were born around the same year when the “Customer Data Platform” concept emerged not long after Tealium made the switch. Some people say that Segment and mParticle are nemeses. But, we see that mParticle is much more competitive for Tealium vs. Segment because the products are enterprise-grade and mParticle never stops innovating to improve its products. Similar to Tealium, mParticle also provides solutions for large Enterprises vs. mid-market. mParticle is moderately well-known, used by famous brand names such as Venmo, Spotify, Airbnb, and many more. For a solution that has big brand names supporting them, mParticle is reasonably affordable. Unlike Tealium, mParticle concentrates on data infrastructure and enforces data quality and governance. They let marketers build fully managed, highly available, and secure data infrastructure. mParticle’s Data Connections lets you capture data from all of your platforms and data sources using 12 platform-specific SDKs or Events API and connect to (and from) 300+ marketing tools. Their newly released feature lets you measure video and audio usage metrics and more with one easy-to-setup SDK. They support teams across your organization with always-on Data Quality tools, such as creating a pipeline of consistently clean, accessible data for all stakeholders or merging anonymous and known customer profiles programmatically while maintaining compliance. Their “Smartype” feature also enables engineers to ensure proper event collection at run time with automatic code completion to eliminate incorrect cross-platform instrumentations. Their Data Governance safeguards your customer’s privacy by working with OneTrust to collect and manage compliance and consent across your stack. They meet compliance regulations wherever your company has a presence across the world. They also honor requests from Apple users to opt out of data collection for analytics tracking. Lastly, mParticle lets you extend 275+ event and audience integrations to include 550+ LiveRamp-powered integrations with leading measurement and media partners. Their “Calculated Attributes” feature will continuously update user and event attribute calculations for deeper customer insights that you can use to enrich audiences, drive increased personalization, enhance analytics, and improve speed to market. Segment also highlights their Data Connections/Infrastructure, and Tealium is designed for Enterprise. However, we like mParticle as they are genuinely enterprise-grade and have a well-planned product strategy and wide-ranging roadmap. If you wish to understand more about mParticle and how they can fit in your stack as your data layer, contact Ematic’s buyers’ agent today.
Meet our sister company: Elixus Agency
Patterned after “Growth Stack” technology, Ematic Group not only builds technology but we form agencies with best-of-breed businesses that focus on a local touch, regional coverage, and global scale that uniquely fill gaps in the market. Introducing an award-winning digital agency and a part of the Ematic group, Elixus offers a fully integrated approach to digital marketing, focusing on performance marketing and tackling everything else it encompasses. Performance Marketing Social Media Marketing Website Design & Development Branding & Content Creation SEO Audit & Implementation Founded in 2019 by the CEO & Founder Cyril Dheanut with other board members, they have expanded their presence in eight countries in two years, including Malaysia, Indonesia, Vietnam, Singapore, Hong Kong, and the Philippines. In 2021, they have set footprints in the United Kingdom and France to extend their services in the European market together with the agency partner – Motionable.io. Elixus is not about revolutionizing digital marketing, just doing it better. With their unique in-house proprietary Ad tech, where all the design for A/B testing is done in-house – for free, and where the project team is not merely a service team but acts as your remote team with solid business acumen. A/B Test At Scale & Motion First. If you are keen to explore some of the case studies and the brands that Elixus works with, you can check them out on this page. Contact us today to speak to one of our digital marketing experts to discover how Elixus can help your business grow.
TEALIUM: RJEŠENJE ZA POSLOVNE GIGANTE I JEDINSTVENI IZVOR PODATAKA
Ranije smo diskutovali o tome zašto su Segment Connections proizvodi pravo rješenje ako želite početi sa sjedinjavanjem najboljih tehnologija u “growth stack”. U današnjem članku pišemo o CDP funkcionalnosti, koja podrazumijeva sveobuhvatni pogled na vaše podatke kroz jednu platformu. Iako Segment ima Persone proizvode koji pomažu u gradnji korisničkih profila u realnom vremenu, Tealium, je rješenje napravljeno za poslovne gigante, koje vam omogućuje da tačno i uz razumijevanje dobijete profile vaših klijenata kroz AudienceStream. CDP sve više postaje osnova oko koje se gradi cjelokupno angažovanje brenda. Ako ga imate kao jedini i istinski izvor podataka, moći ćete da kreirate nezaboravna i personalizovana iskustva za svoje klijente. Drugi razlozi su takođe zato što vam omogućava da: Dobijete brže uvide u klijente jer će sve teći u realnom vremenu. Personalizujete angažovanje klijenata na osnovu podataka koje ste dobili iz različitih izvora (web, mobilne, digitalne aplikacije, internet, podaci van mreže, itd.) Pratite aktivnosti na više kanala. I na kraju, omogućava vam da koristite najbolja rješenja bez razmišljanja o tome koliko vremena i troškova treba da potrošite zbog svoje moderne integrisane infrastrukture. Tealium-ov AudienceStream proizvod je dizajniran da ostvari te ciljeve. Daje vam potpunu sliku o vašem klijentu i fleksibilnost da prilagodite njihove profile koji su podesni prema vašim poslovnim pravilima. Kada dođe do aktiviranja podataka, AudienceStream se integriše sa preko 1300 rješenja koji omogućavaju uslovljene radnje unutar marketinških tehnologija koje trenutno koristite, a koje se baziraju na akcijama klijenata u realnom vremenu. Uz to, Tealium se smatra rješenjem za preduzeća uglavnom zato što otvara svoju platformu tako da bude prilagodljiva korisnicima, što se takođe odražava na cijenu proizvoda. Druge alternative kao što su Segment i mParticle takođe nude svoje prednosti. Međutim, preporučujemo da proverite Tealium-ov AudienceStream ako tražite rješenje koje će biti vaš jedini relevantan izvor, a koji nudi fleksibilnost i laku integraciju. Ako želite da saznate više o Tealium-ovom AudienceStream-u, Ematic vam može pomoći i organizovati demonstraciju, a i obezbijediti da dobijete najbolju ponudu. Štaviše, ako je potrebna dodatna podrška, nudimo usluge implementacije i konsultacije kako bismo garantovali nesmetano uključivanje i maksimalno usvajanje rješenja. Kontaktirajte s nama da saznate više!
Tealium: The enterprise-grade solution for your single source of truth
Previously, we discussed why Segment’s Connections product is the solution to go if you want to start building modern best-of-breed growth stack marketing. (for those who haven’t read it, please check it out at this link) In today’s article, we will cover the actual Customer Data Platform (CDP) functionality, which is getting a 360 view of your data in a single platform. While Segment has the “Personas” product that can build real-time user profiles, Tealium, an enterprise-grade Customer Data Platform, lets you construct highly accurate, comprehensive, and actionable customer profiles with their AudienceStream product. CDP has increasingly become the foundation around which all brand engagement is constructed. Having it as the single source of data truth allows you to create unforgettable and personalized experiences for your customers. Other reasons are also because it enables you to: Get access to the customer insights faster as everything will be flowing in real-time. Personalize your customer engagement from the data you’ve obtained from various sources(web, mobile, digital apps, IoT, offline data, etc.) Keep track of cross-channel activities. And lastly, it allows you to use the best-of-breed solutions without thinking about how much time and cost you need to spend due to its modern integrated infrastructure. Tealium’s AudienceStream product is designed to realize those ends. It gives you the complete picture of your customer and the flexibility to custom-tailor their profiles that are actionable based on your business rules. When it comes to activating the data, AudienceStream integrates with 1,300+ solutions that let you trigger action within the marketing technologies you are already using based on real-time customer data signals. That said, Tealium is considered to be the enterprise-grade solution mainly because they open their platform to be customizable for users to utilize, which is also reflected in the cost of the product. Other alternatives such as Segment and mParticle also offer their own plus points. However, we recommend checking Tealium’s AudienceStream if you’re looking for a solution to be your single source of truth that offers flexibility and easy integrations. If you are keen to learn more about Tealium’s AudienceStream, Ematic can help arrange a demo and ensure you’re getting the best deal. Moreover, if additional supports are needed, we offer implementation service and consultation to guarantee a smooth onboarding and maximum adoption of the solution. Contact us to find out more!
Segment: Jednostavan, a opet moćan alat za ujedinjenje podataka vašeg growth stack-a
Za marketare koji traže moderan i kvalitetan growth stack, Ematic vam predlaže da razmotrite Segment. Iako je u posljednje vrijeme CDP ili Customer Data Platform, vrlo atraktivan pojam, prava potreba nije sama platforma. Ono što stvarno zanima ljude je integracija podataka i ujedinjenje analitike i upravo to je temelj današnjeg growth stack-a. CDP služi kao jedinstveni izvor istine o vašim podacima, koji vam omogućuje da budete u prednosti u realnom vremenu, a sve za vašu marketinšku dobrobit. Iako je koncept jednostavan, CDP se sastoji od nekoliko komponenti: Konekcije podataka: Ovaj sloj služi da skuplja, ujedini i poveže sve podatke iz različitih izvora Praćenje podataka: Ovaj sloj štiti integritet vaši podataka i čuva ih Građenje publike: Posljednji sloj gradi jednistven profil i publiku kako bi kupcima omogućuo posebno skrojeno iskustvo u realnom vremenu Neka CDP rješenja poput Segmenta pružaju mogućnost odvojenog praćenja sve tri metrike. Sa Segmentovim “Data Connections” proizvodom, marketarski san o korištenju najboljih alata za ujedninjenje svih podataka širom različitih digitalnih platformi postaje stvarnost. Ne samo da je u pitanju pristupačno rješenje, već ste u mogućnosti da uštedite troškove marketinga, kao i da poštedite vaš tim mukotrpnog rada (pogotovo IT sektor kada su u pitanju komplikovane integracije i prikupljanje podataka preko različitih platformi). Uz pomoć Segmentovog ujedinjenog tracking code-a, vaš tim se može baviti bitnijim stvarima, dok su svi podaci ujedinjeni i laki za čitanje. Nakon što integrišete Segment-ove “Connections”, dodavanje i promjena vašeg growth stack-a postaje mačiji kašalj – uz nekoliko klikova možete doći do superiornih podataka koji će vam uštediti vrijeme i novac. Ako pogledate druge vrste ovakve marketinške tehnologije: Mixpanel, Amplitude, Iterable, Braze, Adjust, Appsflyer, integracija Segmenta vam omogućuje da rapidno razvijate kompletan marketinški stack, te da značajno uštedite vrijeme i novac. I dalje veoma volimo Tealium kao primarnu opciju kada je u pitanju CDP, ali za marketare koji nisu potpuno spremni na taj nivo integracije, toplo preporučujemo Segment, kao odličnu zamjenu koju može koristiti bilo ko bez obzirna na tehničku pismenost. Promijenite putanju vašeg growth stack-a, sad i ubuduće. Ako vas više zanima Segment, mi u Ematic-u možemo oranizovati demo i ponuditi konsultacije. Kontaktirajte s nama i mi ćemo vam pomoći!
Congratulations, Doug Chestnut!
That’s a little inside joke for our friends at Mailchimp – we know it’s “Ben Chestnut.” What a journey it’s been for those guys from a small-time agency business to the largest email marketing firm in the world, and a whopping $12 billion final price at the exit. Ematic Solutions essentially built our business around Mailchimp in the early days, becoming their largest partner in the world at one point (and still one of the largest today). We had the privilege of meeting the Mailchimp folks both in Singapore and at their headquarters in Atlanta a few years back, and it’s simply a great company with great people who have worked very hard to create one of the best products the world has ever known. The deal also seems to make a lot of sense for Intuit, despite what some folks are saying. Mailchimp has always focused on small business, and that will bring a ton of users into the Intuit ecosystem. If you’re an existing customer on Mailchimp, you should contact us to find out how we can help optimize your experience, cost and performance.
