CRM and Digital Marketing: A Perfect Combination for Business Growth
In today’s rapidly evolving digital landscape, businesses are compelled to be more adaptive to changing consumer behaviors and market competition. One proven effective strategy is the combination of Customer Relationship Management (CRM) and digital marketing. This article will delve into how integrating CRM and digital marketing can be the perfect combination for business growth. Here are five key subtopics we will explore: Understanding CRM and Digital Marketing CRM (Customer Relationship Management) is a strategic approach that companies use to manage their relationships with customers. It encompasses various tools and techniques designed to help businesses understand customer needs, enhance interactions, and build long-term loyalty. Using CRM in digital marketing enables businesses to collect, analyze, and leverage customer data more effectively. As a result, companies can create more personalized and relevant marketing campaigns, ultimately increasing conversion rates and customer satisfaction. Benefits of Using CRM and Digital Marketing CRM allows businesses to develop more effective marketing strategies through more accurate market segmentation. With the ability to group customers based on demographics, behavior, and preferences, businesses can create more targeted campaigns. For example, CRM can help identify customers who are likely to make repeat purchases, allowing companies to design timely retention campaigns. Additionally, CRM enables tracking the ROI (Return on Investment) of digital marketing campaigns. By understanding which campaigns generate the highest revenue, businesses can allocate resources more wisely and focus on initiatives that yield the best results. Improved Lead Quality: By tracking customer interactions, CRM helps identify high-quality leads that are more likely to convert. Increased Conversions: Personalized messaging and marketing automation can boost conversion rates and generate more sales. Enhanced Customer Loyalty: By providing a better customer experience, CRM helps build stronger relationships with customers and increase their loyalty. Better Decision Making: The data generated by CRM and digital marketing can be used to make more data-driven business decisions. Benefits of Integrating CRM with Digital Marketing Data Synchronization: By integrating CRM and digital marketing, businesses can unify all customer data from various channels. This allows marketing teams to have a more comprehensive understanding of customers. Personalized Messaging: Integrated data can be used to create more relevant and personalized marketing messages for each customer. This increases the likelihood of customers taking the desired action, such as making a purchase or providing a recommendation. Marketing Automation: CRM and digital marketing can be automated for routine tasks such as sending marketing emails, updating lead statuses, and follow-up reminders. This saves time and allows marketing teams to focus on more complex strategies. Optimizing Customer Experience Through Data Customer data collected through CRM is key to creating an optimal customer experience. In digital marketing, a good customer experience can be a significant differentiator. By analyzing CRM data, businesses can gain a deep understanding of the customer journey and identify the most influential touchpoints. For example, if CRM data shows that many customers encounter difficulties during the checkout process, businesses can take proactive steps to improve the process, whether through website optimization or customer education campaigns. Thus, the integration of CRM and digital marketing not only improves marketing efficiency but also helps create a better customer experience. Real-World Examples E-commerce: E-commerce companies can use CRM to track customer purchase history, provide relevant product recommendations, and send targeted promotional emails. Startups: Startups can leverage CRM and digital marketing to build brand awareness, build retention, acquire new customers, and accelerate business growth. Tips for Selecting and Implementing CRM Identify Business Needs: Before choosing a CRM, determine your business needs and the features that are important to you. Select the Right Platform: Consider your business size, budget, and the level of complexity required in a CRM. Train Your Team: Ensure your team receives adequate training to use the CRM effectively and understand its benefits. Integrate with Other Tools: Ensure the chosen CRM can integrate with other digital marketing tools you use for maximum efficiency. By understanding and implementing the integration of CRM and digital marketing, businesses can harness the power of data to enhance marketing strategies, improve the customer experience, and drive sustainable growth. CRM Tools That You Need To Know These are CRM (Customer Relationship Management) tools that can help elevate your business: Mailjet Mailjet is an email marketing platform that allows users to create, send, and track email campaigns. In addition, Mailjet supports email API for transactional and marketing emails. Its key features include customer segmentation, A/B testing, customizable email templates, and real-time analytics to track campaign performance. Klaviyo Klaviyo is a marketing platform focused on email and SMS, primarily for e-commerce businesses. Klaviyo integrates customer data from various platforms (such as Shopify, Magento, etc.) to create personalized communication experiences. Its key features include automated segmentation, AI-powered product recommendations, and in-depth analytics to monitor ROI from marketing campaigns. Iterable Iterable is a cloud-based marketing platform focusing on cross-channel communications (email, push notifications, SMS, social media, etc.) to enhance customer experiences. Iterable allows businesses to create automated workflows and personalized messages based on customer interactions. It is often used by companies with a focus on growth marketing and customer engagement. Hi-IQ Hi-IQ is a CRM designed to support smarter customer relationship management. Typically, this platform uses data analytics and artificial intelligence (AI) to improve customer experiences and assist businesses in making better decisions based on customer behavior and needs. Salesforce Salesforce is one of the most popular CRM platforms globally, used by both large and small businesses. Salesforce offers various tools for sales management, customer service, marketing, and analytics. The platform allows flexible integration with third-party applications and supports various types of business process automation. Salesforce is also known for its flexibility in customizing CRM according to specific business needs. These tools help businesses manage and build better relationships with their customers through more personalized and efficient communication strategies. CRM Services Offered by Ematic Solutions Ematic Solutions provides Customer Relationship Management (CRM) services to help businesses enhance their customer relationships through advanced strategies and technologies. They offer several key services, such as: Platform Management: Assisting businesses in selecting, implementing,
Klaviyo: Savršeno e-mail rješenje za online prodavnice
Da li ste kompanija koja se bavi online prodajom i tražite novu e-mail platformu? Imamo sjajan prijedlog za vas i nećete imati potrebu da tražite dalje! U pitanju je Klaviyo, i za razliku od drugih e-mail rješenja, oni su marketilnška platforma za automacije koja posebne pogodnosti pruža online trgovcima u vidu unapređenog procesa dostavljanja personalizovanih Journey-a korisnicima. Klaviyo nije najpristupačnija platforma, zapravo, dva puta je skuplja od drugih vodećih ESP-jeva. Ipak, platforma je dizajnirana za marketere kojima je rast primarni cilj i Ematic ih izdvaja u odnosu na druge platforme baš zato što pružaju mogućnost povezivanja sa svojom online prodavnicom u samo nekoliko klikova, dok istovremeno možete zadržati podatke kupaca, kao i istoriju kupovine. To se sve sinhronizuje u realnom vremenu tako da možete reagovati u sekundi. Evo još nekoliko razloga zašto je Klaviyo odličan: Klaviyo ima direktnu integraciju sa skoro svim eCommerce platformama, uključujući Shopify, Magento, Salesforce Commerce Cloud, WooCommerce, BigCommerce i mnogim drugima. Oni takođe imaju i pregršt drugih, već izgrađenih integracija sa popularnim eCommerce aplikacijama, koje sigurno koristite. Od CRM-a, Review-a, Referral-a, Loyalty-ja, HelpDesk-a, Analytics-a itd. Oni su pokrili sve. Možete uspostaviti mejlove dobrodošlice, napuštanja trgovačke korpe ili mejlove pretraživanja, kao i transakcione mejlove iz njihove biblioteke već izgrađenih automacija. Sve ovo, dostupno je, na klik miša. Možete pregledati podatke vaših korisnika vrlo detaljno, uključujući i njihovu aktivnost na sajtu, otvaranje i klikove unutar mejlova, ukupnu svotu trošenja, segmente ili grupe u kojima se nalaze i još mnogo toga. Klaviyo ima ugrađenu formu za pretplatu koja se vrlo lako koristi, a pomaže rastu vaše baze podataka. Korisnički interfejs Klaviyo platforme je izuzetno lak za upotrebu; savršen je za marketere koji nisu toliko potkovani tehničkim znanjem, a ipak žele prefinjen i profesionalan e-mail Journey. I dalje niste sigurni da li je Klaviyo odgovarajuća platforma za vaš biznis? Želite saznati više? Ematic vam može ponuditi demonstraciju platforme, implementaciju i podešavanje, tako da možete biti sigurni da ste napravili dobar izbor i da ćete dobiti najbolji nivo podrške. Kontaktirajte sa našim agentima već danas, a više o samoj platformi pročitajte na www.klaviyo.com.
Klaviyo: The perfect email solution for eCommerce
Are you an eCommerce business looking for a new email platform? We’ve got exactly what you are looking for and the solution is called Klaviyo. Unlike other email solutions, they are a marketing automation platform built explicitly for eCommerce and online merchants to deliver personalized and better journeys for their customers. Klaviyo isn’t the most affordable email solution, and in fact, it costs twice as expensive vs. other industry-standard ESPs. However, the platform was designed for growth-minded marketers and Ematic still fancy them because they allow you to connect your e-store in a few clicks, and all of your customer’s data, including the historical, will get synced in real-time so you can act on them immediately. Moreover, they also have pre-built integrations with dozens of eCommerce apps that allow you to comfortably “plug and play” which for some marketers would be a game-changer as that will reduce a fair amount of costly integration processes and makes trying new apps more straightforward. Other reasons why we think Klaviyo is excellent: Klaviyo has direct integrations with almost all major eCommerce players, including Shopify, Magento, Salesforce Commerce Cloud, WooCommerce, BigCommerce, and many more. They also have dozens of other pre-built integrations with popular eCommerce apps that you are probably using today. From CRM, Review, Referral, Loyalty, Helpdesk, Analytics, etc. They have it all. You can set up welcome series, abandoned cart or browse emails, and transactional emails in minutes from their library of pre-built automation available at your fingertips. You can preview your user details in one view, including their activity on the website, their email open and click action, their total spend, segments or groups they are on, and many more. Klaviyo has a built-in easy setup signup form to help you grow your database faster. Klaviyo’s user interface is exceptionally user-friendly; it is perfect for marketers who are not tech-savvy but still fancy to create sophisticated email journeys or EDM like the pros. Having said that, if you are interested to find out more about Klaviyo and how it can work for your eCommerce, Ematic can provide a demo, source, and onboard you properly in Klaviyo to make sure you make the right decision and get the best experience out of using the platform. Contact our buyer’s agent today and get yourself a demo!
Iterable pulls down $200M, becomes a Two-nicorn
Hot on the heels of Klaviyo’s recent $320M round, Iterable barks back with a huge round of there own, reportedly coming in at $200M and valuing the business at $2bn. https://iterable.com/blog/our-next-chapter-series-e-funding-announcement/ We’ll need to start formally tracking, but this looks like the 3rd largest round for a messaging platform ever. Klaviyo set the new standard recently, and otherwise Campaign Monitor’s $250M all the way back in 2014 still stands in second place. Where Klaviyo has succeeded as the leader in ecommerce (particularly for Shopify users) Iterable has focused on being an indispensable component of the mobile growth stack, and takes an integration-first approach to allow marketers to quickly assemble a killer mobile marketing stack. Prediction: look for Braze to announce a new round soon. Messaging (and Email Marketing) are hot right now.
Klaviyo raises monster round ($320M), valued at $9.5b
Well, Klaviyo once again has proven the old axiom: Email Marketing is dead. https://techcrunch.com/2021/05/18/klaviyo-series-d/ That comes hot on the heels of a $200M Series C in November when Ematic Solutions first partnered with them. We think it’s a fantastic product if you’re using an ecommerce platform like Shopify or Big Commerce, but unfortunately most companies in Asia still haven’t adopted modern ecommerce platforms due to the high transactional costs, limitations on payment options, and lack of O2O capabilities. Klaviyo can be used with any ecommerce platform though, even home brew solutions. Ematic can help.
Klaviyo lining up to take Bronto customers
After Oracle Netsuite announced the pending demise of Bronto (aside: never name technology after dinosaurs…) Klaviyo is positioning themselves as a good alternative for existing Bronto users: https://www.klaviyo.com/blog/bronto-migration We only ever encountered two Bronto users in 8 years at Ematic, but one of them (Grana) obviously agreed with that recommendation and made the move to Klaviyo nearly four years ago and are still using Klaviyo today, meaning it must have been a good move for them. The other Bronto user we met (Glasses Global) went out of business in 2016…they rode the dinosaur too long and it was too late. If there are any other Bronto users looking to move to Klaviyo (or anything else) give us a shout!
