Iterable pulls down $200M, becomes a Two-nicorn
Hot on the heels of Klaviyo’s recent $320M round, Iterable barks back with a huge round of there own, reportedly coming in at $200M and valuing the business at $2bn. https://iterable.com/blog/our-next-chapter-series-e-funding-announcement/ We’ll need to start formally tracking, but this looks like the 3rd largest round for a messaging platform ever. Klaviyo set the new standard recently, and otherwise Campaign Monitor’s $250M all the way back in 2014 still stands in second place. Where Klaviyo has succeeded as the leader in ecommerce (particularly for Shopify users) Iterable has focused on being an indispensable component of the mobile growth stack, and takes an integration-first approach to allow marketers to quickly assemble a killer mobile marketing stack. Prediction: look for Braze to announce a new round soon. Messaging (and Email Marketing) are hot right now.
$150M for Amplitude at a whopping $4b valuation
The martech and analytics space remains quite hot with the latest announcement by Amplitude of $150M in funding that quadrupled their valuation from their previous round last year: https://www.bloomberg.com/news/articles/2021-06-09/analytics-startup-amplitude-valued-at-4-billion-in-investment?sref=DJ6uFsR8 While the valuation looks a bit punchy, it definitely validates the Product Analytics space and we expect to see news from their key competitor Mixpanel on a new raise before long. Southeast Asia has been a bit behind the curve on adoption of Product Analytics tools as part of the Growth Stack, but that’s started to change in 2021 as more companies understand the power of enabling both product and marketing teams to access real-time insights into user behavior within their mobile apps.
Aftership’s $66M raise continues to prove the power of the Shopify ecosystem
Shopify is becoming a bit of a “kingmaker” these days – the SaaS products that do well on Shopify’s marketplace are all raising a lot of money and growing very quickly: https://techcrunch.com/2021/04/22/e-commerce-tracking-platform-aftership-raises-66m-led-by-tiger-global/ Ematic has partnered with Aftership and they’re listed in our marketplace too – since they don’t offer any local customer success or support (nor do they have a sales team) you can contact Ematic if you’re interested to try it out.
