The moment that we’ve been waiting for, and thanks to our dev team that has been working continuously improving our analytics dashboard, you can now connect your Facebook and Google ad accounts and analyze them both together with your email performance all under one dashboard.
If you are new to Ematic Analytics, it is an ROI analytics dashboard that was initially built to provide in-depth email marketing insights, easiness to preview the full-funnel email metrics with its ability to connect to ESPs and Google Analytics, and also serve as a dashboard that allows multi-national brands to examine their email performance respectively per country with one easy access. It also works perfectly for Agencies(like ourselves) to monitor clients’ email performance painlessly.
The new Facebook and Google integrations will allow marketers to have the luxury to access everything in one dashboard and select any metrics available on Facebook(including unique metrics) and Google to be visualized and analyzed. Some of the data that you can expect available are the following:
- Google: budget, clicks, conversion rate, conversion value, conversions, cost, cost/conversion, cost/interaction, impressions, revenue.
- Facebook: revenue, spend, purchases, reach, incline link clicks, frequency, ROAS, landing page view, CPC, CTR, content view, online/offline purchases, and many more.
Furthermore, a “comparison” feature in Ematic Analytics can also be utilized to easily create monthly, quarterly, or YOY performance reports, or if you want to export the data in PDF or CSV, those can be done as well.
Now, if you are new to our dashboard and interested to find out more, please do sign up at this link: Ematic Analytics, and contact our Ematic team if you need a demo. But, If you already a user and are wondering how to integrate your Facebook and Google ad accounts, we have outlined the steps for you below:
- Login to Ematic Analytics dashboard.
- Once logged in, go to the “Dashboard” menu and find Facebook/Google.
- Click the “Connect Your Ad Account” button and you will then be redirected to the Facebook/Google ad login page.
- Once logged in to your Facebook/Google ad account, you will be redirected back to the Ematic Analytics dashboard.
- In your Facebook/Google card, select an ad account that you’d like to connect.
- Click “Connect” and you are all set!
Please check it out if you have not and contact Ematic team if you have any problem connecting your ad accounts. Hope this article helps and until the next product update!
