Accelerate your migration to Google Analytics 4 (GA4)
We’re pretty sure that we all use Google Analytics to track and analyze all our website traffic performance since it’s the standard analytics management tool that we all love and familiar with. But did you know Google just announced that Universal Analytics (UA) will stop processing hits on July 1, 2023 and will be replaced by the more modern analytics powerhouse Google Analytics 4 (GA4)?
The clock is ticking and your successful transition to GA4 will be determined by how soon you can move to the full adoption of GA4. Not only that, but there are also challenges where you will need additional resources and expertise to migrate from UA to GA4, especially when it comes to getting up to speed with reporting and attribution frameworks and the new data-science features.
But don’t worry, as this is where we would like to introduce you to Ematic’s new GA4 service. We can help you to speed up the process and accelerate your migration from Universal Analytics (UA) to Google Analytics 4 (GA4).
Why Now
You should make the move to GA4 as soon as possible in order to build the year-over-year data to compare against when UA stops processing data. The later you migrate to GA4, the less data you’d collect.
GA4 also offers more advanced analytics, where for the first time you can see (and measure) the full journey your customers take as they interact with you. From phone to laptop, app to website, and everywhere in between – resulting in considerable reduction in ad spend and more complete data. You can definitely benefit from more insights if you start your migration earlier.
Setting Up Your Migration with Ematic
Imagine changing your car’s tire. You don’t change a tire while the car is still moving. This principle also applies to a platform migration such as GA4. We will set up a dual tracking, where you’ll be a step ahead on a long-term analytics strategy and well-positioned to take advantage of GA4’s benefits sooner.
Ematic will help you carry over everything you love about your current application, preserve data you’ll need for your GA4 migration, and equip your teams with the knowledge and skills they’ll need to make the most of the new platform.
Closing
Prepare for the (rapidly approaching) future. Get a free assessment to find out how to quickly migrate from UA to GA4 and how the migration from UA to GA4 will impact your marketing teams. We’ve recently also launched services that can unlock your business’s maximum digital potential, you can check our new services here or contact us directly.
