Google has officially announced that Universal Analytics will permanently shut down in 2023 and will be replaced with the new version of Google Analytics (GA4).
Early adoption of GA4 will provide your business with many benefits: from historical data capture to levelling up internal skill sets, your organization can reap the rewards of the new platform and its added value while preparing for a seamless transition.
October 14, 2020
Google has officially announced that Universal Analytics will permanently shut down in 2023 and will be replaced with the new version of Google Analytics (GA4).
July 1, 2023
Universal Analytics properties will not process data after this date. All new data will be imported into Google Analytics 4 properties only.
For the first time, you will be able to see (and measure) the full journey your customers take as they interact with your brand. From phone to laptop, app to website, and everywhere in between – this new way of recording will result in a considerable reduction in ad spend and more complete data.
It is time, not to only migrate, but to have an advanced measurement, focused on the customer journey, and prepared for the disappearance of Cookies.
Focuses on & automatically tracks actions a customer takes across various devices and platforms.
Smarter insights improve marketing decisions and better ROI.
Easier to comply with data regulations such as GDPR and CCPA.
Responsible, durable measurement enables business outcomes for the long-term, with or without cookies.
New engagement and user acquisition reports to visualize your customer’s journey.
We begin with an audit of your current GA. Next, we conduct research and discovery to design the new implementation that gathers the data relevant to you.
Setting the parameters for the custom events, dimensions and metrics that are the backbone of the new GA4’s data collection.
Continuous process of data analysis and providing insights that lead to action. Reports are studied regularly to make sure the metrics are still relevant to your goals.
