Conversion Rate Optimization
Combining UX and data to optimize customer conversions
Small uplift, big difference
What would a 1% improvement in Conversion Rate mean for your business?
Conversion rate
2%
3%
Monthly traffic
10,000
10,000
Customers converted per month
200
300
Average order value
$50
$50
Monthly online revenue
$10,000
$15,000
What is CRO
Convert more customers with a data-driven approach
Conversion rate optimization (CRO) is a practice of improving digital experiences and reducing friction in order to increase the percentage of users taking the desired action.
Commonly areas for CRO:
- Website
- Landing page
- Checkout page
- CTA and website copy
- Form
WHAT IS CRO
Multiple benefits to drive long-term success
CRO gets you more customers with the same amount of visitors and improves your marketing efficiency. By creating better user experience it helps build brand love and long-term growth. Moreover, with CRO, you make decisions based on data, not instinct.
WHO IS IT FOR
Looking beyond acquisition
You’d want to consider CRO if…
- Your website/ landing page traffic is decent but conversion is low
- You are running ads that receive a lot of clicks, but the ROI is low
- You are not sure if your website is user-friendly
- You genuinely care about delivering better user experience
WHAT DO WE OFFER
Enhance overall digital experience from head to toe
From CRO audit, strategic planning to hands-on analysis and experiment execution, we cover the full cycle to improve your user experience and drive higher ROI.
Why Choose Us
Combining data and design to make better user experiences
CRO is not data’s one-man show. We involve UX and design as part of the evaluation process to figure out the “what” and “why”.
CRO through the lens of digital marketing as a whole
CRO is not our only expertise. With our expertise across full marketing funnel, we make the best out of CRO in conjunction with SEO and paid marketing.
Say bye-bye to random experiments
We focus on insights and apply a systematic testing approach to help you build a data-informed strategy.
OUR TECH PARTNERS
World-class tools to empower your CRO
Our approach
Understand & Analyze
We conduct a holistic CRO audit to help you identify the holes in your conversion funnels.
Explore & Design
Combining data, behavioral analysis and UX heuristic methodologies, we explore with you potential reasons beyond the drop-offs and develop an experiment roadmap.
Test & Reiterate
It’s time to optimize! We carry out AB tests with the hypotheses presented, conclude learnings and keep reiterating until finding the best version that delivers conversion uplift for you.
More about our CRO process
1. Research
• Web analytics review (funnel, user behavior, bounce rate)
• UX Heuristic Evaluation
• Segmentation Strategy
• User research
• User testing
• In depth competitor research
2. Planning
• Define goals & Hypotheses
• Test strategy & roadmap
• Technical setup audit & tool implementation
3. Experiment
• Testing design (A/B, multivariate etc).
• Testing development
• Test monitoring
4. Analytics & Reporting
• Page performance analysis
• Conversion rate review
• Key Learnings & insights
• New goals and hypotheses
Get a
Free CRO report
In the holistic report, you will receive:
- Areas for improvement diagnosis
- Conversion hypothesis to help formulate AB testing plan
- Suggestion on easy fixes and quick wins
