That’s a little inside joke for our friends at Mailchimp – we know it’s “Ben Chestnut.” What a journey it’s been for those guys from a small-time agency business to the largest email marketing firm in the world, and a whopping $12 billion final price at the exit. Ematic Solutions essentially built our business around Mailchimp in the early days, becoming their largest partner in the world at one point (and still one of the largest today). We had the privilege of meeting the Mailchimp folks both in Singapore and at their headquarters in Atlanta a few years back, and it’s simply a great company with great people who have worked very hard to create one of the best products the world has ever known.
The deal also seems to make a lot of sense for Intuit, despite what some folks are saying. Mailchimp has always focused on small business, and that will bring a ton of users into the Intuit ecosystem.
If you’re an existing customer on Mailchimp, you should contact us to find out how we can help optimize your experience, cost and performance.
