A letter from our Founder: Re-imagining Ematic Solutions.
Looking back on the 8 years Ematic has been in business, and the thousands of lives we touched between employees, customers, investors, partners and vendors across our 9 markets in which we operate as well as the rest of the globe, I’m incredibly proud of what we’ve accomplished but aware that our mission is far from complete. I think the biggest lesson learned is that innovation isn’t purely a technology phenomenon, and that to address a market as diverse as Southeast Asia, innovation needs to happen at every level of an organization to achieve the goals of the business and our customers. Ematic has always advocated a distributed approach to marketing technology: focused, best of breed products will beat monolithic “all-in-one” initiatives every time. At some point as our business grew, and our offerings grew, we realized this same thinking needed to apply to our own business which has led to a fairly radical re-think about our positioning in the market. Our mission has always been to deliver real results for marketers – whether through our own technology, through 3rd party partners, or through our knowhow and services. While we’re still best known for Email Marketing, our drive to deliver results has increasingly led us to new places in a quest to bring a more integrated approach to the entire scope of digital marketing. We decided to heed our own advice, and re-imagine Ematic as not a single company, but an ecosystem where best of breed offerings can thrive and a unifying layer of business interfaces tie everything together to generate a whole that’s greater than the sum of it’s parts. Today we have reorganized into Ematic Group, which sports an initial lineup of three brands and business units, separating our digital agency (Elixus), our technology business (Sub AI) and bringing back our flagship brand, Ematic Solutions as a Marketing Technology Consultancy. The combined effect of these three business units gives us both the strength and the flexibility to tackle the core challenges faced by marketers in markets across Southeast Asia. The most fundamental challenge of building great digital experiences for consumers in Southeast Asia boils down to one key thing: diseconomies of scale. Let’s face it: the Americans have it good when it comes to tech because the unit costs of technology are exceedingly favorable when you have a large single market and high Customer Lifetime Values. That means in Southeast Asia we pay higher unit costs for technology and leverage that against a population with significantly lower spending power, and frequently that leaves marketers upside down on their digital marketing initiatives. If we want to build better lives for consumers, employees and businesses in Southeast Asia (…and we do!), we must understand that core challenge in unit economics and address it at every turn. Those of you who know our killer app, Hi-iQ know that it has a singular purpose of eliminating wasteful spend in email marketing. Those of you who know Elixus know that they are an ROAS Machine focused on maximizing every dollar (Baht, Dong, Ringget, Peso, Rupiah too) spent. In some ways though, I’m almost most excited about reintroducing the Ematic Solutions brand to the market as it is capable of delivering impact on our collective unit economics challenge in a way we’ve not been able to do before. Ematic Solutions is a Buyer’s Agent – we help marketers ensure that you’re buying the best marketing technology at the best price with the fastest time-to-value and the maximum long-term return on investment. We have built a team who’s job is to scope the entire digital marketing landscape across the globe, evaluate the products in terms of price and quality, and identify which are most uniquely fit for our markets. We have now partnered with more than 50 marketing technology firms from around the globe and are adding more every day. To illustrate the point, a few years ago Ematic Solutions was a pure MailChimp shop. We still love those guys, but our roster of partners today just for messaging includes Iterable, Campaign Monitor, Mailjet, MailGun, Klaviyo, OneSignal, Active Campaign, Insider, Moengage, Webengage, Messagebird, Twilio, Smartmessage and several more coming soon. We also offer services on Salesforce Marketing Cloud, Adobe Campaign, Clevertap, Emarsys, DotDigital and Netcore. Our quest to help marketers maximize their ROI requires Ematic to minimize our costs so you don’t pay “on top” of your tech. In many scenarios, we can deliver technology, implementation of the technology, local support and services all for less than if you simply bought the technology directly. For those who want and need more help, we are also unveiling a whole range of services to help with a lot of the really “tough stuff” that many business struggle with. Let’s face it: operating a marketing team these days is getting more complex all the time, and often the need for specialization simply doesn’t align with the size of organization that makes sense for your business, and we want Ematic Solutions to be your swiss army knife to fill the gaps and ensure your entire ecosystem is running like a well-oiled machine. The bottom line: Ematic Solutions isn’t beholden to any particular technology. We can help your business with any marketing technology, and with any challenges you are having with your marketing technology. Ematic Solutions is here to build you the growth stack of your dreams, catered to your needs and budget, and open up a world of flexibility to adapt to whatever changes may come. It’s a very exciting time, and we are just getting started. Come join us on a journey to a better Southeast Asia.
Congratulations, Doug Chestnut!
That’s a little inside joke for our friends at Mailchimp – we know it’s “Ben Chestnut.” What a journey it’s been for those guys from a small-time agency business to the largest email marketing firm in the world, and a whopping $12 billion final price at the exit. Ematic Solutions essentially built our business around Mailchimp in the early days, becoming their largest partner in the world at one point (and still one of the largest today). We had the privilege of meeting the Mailchimp folks both in Singapore and at their headquarters in Atlanta a few years back, and it’s simply a great company with great people who have worked very hard to create one of the best products the world has ever known. The deal also seems to make a lot of sense for Intuit, despite what some folks are saying. Mailchimp has always focused on small business, and that will bring a ton of users into the Intuit ecosystem. If you’re an existing customer on Mailchimp, you should contact us to find out how we can help optimize your experience, cost and performance.
ALERT: Issues with Microsoft Domains
There appears to be an issue related to Microsoft domains (Hotmail, MSN, Outlook), causing massive spikes in abuse complaints and unsubscribe rates. This is affecting all ESP’s and email senders, even those with very good data management and subscription management practices. Ematic is investigating this issue to understand what preventative or corrective measures can be put in place, and in certain scenarios we might recommend suppressing all Hotmail, MSN or Outlook domains temporarily. Mailchimp users have been specifically affected due to their automated “account blocking” system, requiring forced removals of large portions of their perfectly valid subscribers, as well as a block on all future imports to the account. If your account has been blocked and you need help, please contact us. We will post more information as it becomes available.
Motionable for Website: Efficiently improve SEO using explainer videos
What is an explainer video? It’s a method of conveying knowledge to package the information you want to deliver in a short narrative through video – explain a concept and understandably create top-of-mind awareness and increase message retention with a clear call to action. Adding a video to your home page will help increase your SEO. Incorporating such a method will also result in more traffic to your website from different sources that talk about your video and further advance your website ranking. However, having good content and guiding the viewer to visit your website at www.[website].com at the end of the video isn’t sufficient as most videos are often not watched until the end. And this is where Motionable steps in. An agency team with a strong performance marketing DNA can strategically help you apply the proper keywords, video titles, and descriptions that can further boost your SEO. Moreover, they can help consult and optimize your explainer videos for any orientation and length based on social media platforms. You can also count on Motionable.io to creatively leverage your static brands’ assets by quickly turning them into a video. Contact us to find out more examples and how you can leverage explainer video with Motionable to improve your SEO efficiently.
Motionable for Instagram: Enabling Marketers to leverage Reels and Story
Instagram launched Reels ads in June 2021, directly competing with TikTok ads, where you can post 15, 30, and 60 seconds videos. This new launch is good news for marketers, content creators, and business owners. However, the problem many of them face is not only in the duration of the video but also in figuring out how to get them ready fast, engaging, and cost-effective. Motionable is a motion video agency that turns static brand assets into powerful motion videos for ads, snackable content, and AR filters that are perfect to spruce up your social media. Their solution reduces a fair amount of time and costly resources for marketers to create highly engaging videos. With their experience producing motion videos for various industries around the globe, their use of industry-specific best practices can effectively grab and hold viewer’s attention considerably within seconds, which in Instagram Reels and Story is critical. Contact us today to learn more about how Motionable can help you create the best motion video content for your Instagram. They offer affordable pricing packages and services to suit your needs without ruining your budget, starting from $250. Consult with the experts and discover the endless benefits of using motion video.
Motionable for Email Marketing: The power of video to the inbox, but finally in a way that works
Have you ever thought of implanting a video in your email content? If the answer is yes, take a look at Motionable. They are a motion video ads agency that enables marketers to deliver a video-like experience in the inbox in an email-friendly way using animated gifs. Typically in email, having a video has never been possible due to the limitations of the inbox environment. Marketers have wanted to put videos in email for a long time, and as a workaround, some usually apply gifs. However, it’s generally just cramming a set of frames into a single file for sequential playback. Motionable offers video-like animated gifs that efficiently grab and hold your subscriber’s attention, and it’s affordable enough to do it at scale. They leverage your static assets and turn them into visually engaging animated gifs to help deliver complex pictures and ideas into a short and straightforward clip. It helps to develop strong brand recall and promote awareness among your email subscribers. If you are interested to understand the requirements needed, template examples, pricing, and best practices, our buyer’s agent can help you arrange a demo and consult with the experts. Contact us now and start bringing your email to life!
Motionable: video ads agency that turns static assets into powerful motion video, at scale
Suppose you are looking to find innovative ways to communicate with your visitors or improve your marketing efforts without ruining your budget. In that case, Motionable is the new generation video agency that empowers brands to unlock the power of mobile-optimized motion ads by turning static assets into motion video. Motion video or “moving pictures” has increasingly been adopted by marketers as the modern way to optimize their marketing efforts, and it’s proven to produce 5x more attention and a 35% uplift in conversion. It’s the future approach of capturing more market shares and ensuring your brand is always on top of mind. Motionable is mobile-first and has created more than 800+ videos since 2020 for brands across the globe. Ematic loves them because their Media buying DNA allows them to produce motion videos optimized at scale for each format and channel you could think of, such as Email Marketing, Video Ads, Explainer Videos, and Snackable Content for your social media. They also handcrafted every single video in-house by their design and motion team to make sure the video aligns with your brand character and the goal of your campaign. How the process works are incredibly straightforward. Submit your brand assets by following the brief detailed structure, and the Motionable team will take care of the rest. Motionable offers a reasonably affordable price as well starting from $250 and can get them ready for you zippy fast in three days with a friction-free brief and feedback process, making the whole experience seamless and convenient. If you are keen to get one and need to consult with the experts, Ematic can help to arrange a demo for you or you can observe some of the examples at this link: Ematic+Motionable Contact us now and start engaging with your visitors with amazing motion videos!
Klaviyo: The perfect email solution for eCommerce
Are you an eCommerce business looking for a new email platform? We’ve got exactly what you are looking for and the solution is called Klaviyo. Unlike other email solutions, they are a marketing automation platform built explicitly for eCommerce and online merchants to deliver personalized and better journeys for their customers. Klaviyo isn’t the most affordable email solution, and in fact, it costs twice as expensive vs. other industry-standard ESPs. However, the platform was designed for growth-minded marketers and Ematic still fancy them because they allow you to connect your e-store in a few clicks, and all of your customer’s data, including the historical, will get synced in real-time so you can act on them immediately. Moreover, they also have pre-built integrations with dozens of eCommerce apps that allow you to comfortably “plug and play” which for some marketers would be a game-changer as that will reduce a fair amount of costly integration processes and makes trying new apps more straightforward. Other reasons why we think Klaviyo is excellent: Klaviyo has direct integrations with almost all major eCommerce players, including Shopify, Magento, Salesforce Commerce Cloud, WooCommerce, BigCommerce, and many more. They also have dozens of other pre-built integrations with popular eCommerce apps that you are probably using today. From CRM, Review, Referral, Loyalty, Helpdesk, Analytics, etc. They have it all. You can set up welcome series, abandoned cart or browse emails, and transactional emails in minutes from their library of pre-built automation available at your fingertips. You can preview your user details in one view, including their activity on the website, their email open and click action, their total spend, segments or groups they are on, and many more. Klaviyo has a built-in easy setup signup form to help you grow your database faster. Klaviyo’s user interface is exceptionally user-friendly; it is perfect for marketers who are not tech-savvy but still fancy to create sophisticated email journeys or EDM like the pros. Having said that, if you are interested to find out more about Klaviyo and how it can work for your eCommerce, Ematic can provide a demo, source, and onboard you properly in Klaviyo to make sure you make the right decision and get the best experience out of using the platform. Contact our buyer’s agent today and get yourself a demo!
OptiMonk: The ideal onsite journey optimization tool
How long do visitors stay on your website and how many of them convert into customers or buyers? OptiMonk is an on-site journey optimization tool that can help to capture your visitor’s attention and lead them to what they might need. OptiMonk has helped many of our customers(beginners and pros) to reduce the loss of potential leads and grow their database faster using their easy-to-use yet fully customizable platform. Many of them managed to accelerate on-site ROI, reduce cart abandonment and increase leads after using the tool. Unlike other on-site solutions we’ve seen out there, OptiMonk offers ease of use, flexibility, scalable pricing plan, and still providing the top tier technology for marketers to ensure the best experience. Some of the reasons to love OptiMonk: OptiMonk user interface is built for marketers with no coding skills. It’s extremely user-friendly. It only takes 1 minute to start your on-site messages. Lots of pre-built templates to choose from for different types of objectives including growing your database, stop cart abandonment, guide your visitors, collect feedback, promote special offers, recommend products, gamify your messages, make announcements, and many more. On top of dozens of pre-built templates available at your fingertips, OptiMonk made it easy for you to design and edit banners using their prominent drag and drop functionality. You can target new or returning visitors on desktops or mobile with exit intent or you can set up a trigger to display your offer at the right time, It’s fully customizable and designed easy to configure. OptiMonk integrates seamlessly with leading eCommerce platforms including Shopify, WooCommerce, and other in-house-built websites. OptiMonk offers pricing plans that available for everyone at every growth stage. That being said, it’s no secret that Ematic has been a fan of OptiMonk for quite some time now. If you are keen to try it, Ematic can offer better pricing with full features unlocked, implement, design, and turn live your banners quickly via our local experts. Get a demo and talk to our buyer’s agent today to find out how OptiMonk can help your online business!
Product Update: New Facebook and Google Trend Analysis on Ematic Analytics
The moment that we’ve been waiting for, and thanks to our dev team that has been working continuously improving our analytics dashboard, you can now connect your Facebook and Google ad accounts and analyze them both together with your email performance all under one dashboard. If you are new to Ematic Analytics, it is an ROI analytics dashboard that was initially built to provide in-depth email marketing insights, easiness to preview the full-funnel email metrics with its ability to connect to ESPs and Google Analytics, and also serve as a dashboard that allows multi-national brands to examine their email performance respectively per country with one easy access. It also works perfectly for Agencies(like ourselves) to monitor clients’ email performance painlessly. The new Facebook and Google integrations will allow marketers to have the luxury to access everything in one dashboard and select any metrics available on Facebook(including unique metrics) and Google to be visualized and analyzed. Some of the data that you can expect available are the following: Google: budget, clicks, conversion rate, conversion value, conversions, cost, cost/conversion, cost/interaction, impressions, revenue. Facebook: revenue, spend, purchases, reach, incline link clicks, frequency, ROAS, landing page view, CPC, CTR, content view, online/offline purchases, and many more. Furthermore, a “comparison” feature in Ematic Analytics can also be utilized to easily create monthly, quarterly, or YOY performance reports, or if you want to export the data in PDF or CSV, those can be done as well. Now, if you are new to our dashboard and interested to find out more, please do sign up at this link: Ematic Analytics, and contact our Ematic team if you need a demo. But, If you already a user and are wondering how to integrate your Facebook and Google ad accounts, we have outlined the steps for you below: Login to Ematic Analytics dashboard. Once logged in, go to the “Dashboard” menu and find Facebook/Google. Click the “Connect Your Ad Account” button and you will then be redirected to the Facebook/Google ad login page. Once logged in to your Facebook/Google ad account, you will be redirected back to the Ematic Analytics dashboard. In your Facebook/Google card, select an ad account that you’d like to connect. Click “Connect” and you are all set! Please check it out if you have not and contact Ematic team if you have any problem connecting your ad accounts. Hope this article helps and until the next product update!
