ALERT: Issues with Microsoft Domains
There appears to be an issue related to Microsoft domains (Hotmail, MSN, Outlook), causing massive spikes in abuse complaints and unsubscribe rates. This is affecting all ESP’s and email senders, even those with very good data management and subscription management practices. Ematic is investigating this issue to understand what preventative or corrective measures can be put in place, and in certain scenarios we might recommend suppressing all Hotmail, MSN or Outlook domains temporarily. Mailchimp users have been specifically affected due to their automated “account blocking” system, requiring forced removals of large portions of their perfectly valid subscribers, as well as a block on all future imports to the account. If your account has been blocked and you need help, please contact us. We will post more information as it becomes available.
Motionable for Website: Efficiently improve SEO using explainer videos
What is an explainer video? It’s a method of conveying knowledge to package the information you want to deliver in a short narrative through video – explain a concept and understandably create top-of-mind awareness and increase message retention with a clear call to action. Adding a video to your home page will help increase your SEO. Incorporating such a method will also result in more traffic to your website from different sources that talk about your video and further advance your website ranking. However, having good content and guiding the viewer to visit your website at www.[website].com at the end of the video isn’t sufficient as most videos are often not watched until the end. And this is where Motionable steps in. An agency team with a strong performance marketing DNA can strategically help you apply the proper keywords, video titles, and descriptions that can further boost your SEO. Moreover, they can help consult and optimize your explainer videos for any orientation and length based on social media platforms. You can also count on Motionable.io to creatively leverage your static brands’ assets by quickly turning them into a video. Contact us to find out more examples and how you can leverage explainer video with Motionable to improve your SEO efficiently.
Motionable for Instagram: Enabling Marketers to leverage Reels and Story
Instagram launched Reels ads in June 2021, directly competing with TikTok ads, where you can post 15, 30, and 60 seconds videos. This new launch is good news for marketers, content creators, and business owners. However, the problem many of them face is not only in the duration of the video but also in figuring out how to get them ready fast, engaging, and cost-effective. Motionable is a motion video agency that turns static brand assets into powerful motion videos for ads, snackable content, and AR filters that are perfect to spruce up your social media. Their solution reduces a fair amount of time and costly resources for marketers to create highly engaging videos. With their experience producing motion videos for various industries around the globe, their use of industry-specific best practices can effectively grab and hold viewer’s attention considerably within seconds, which in Instagram Reels and Story is critical. Contact us today to learn more about how Motionable can help you create the best motion video content for your Instagram. They offer affordable pricing packages and services to suit your needs without ruining your budget, starting from $250. Consult with the experts and discover the endless benefits of using motion video.
Motionable for Email Marketing: The power of video to the inbox, but finally in a way that works
Have you ever thought of implanting a video in your email content? If the answer is yes, take a look at Motionable. They are a motion video ads agency that enables marketers to deliver a video-like experience in the inbox in an email-friendly way using animated gifs. Typically in email, having a video has never been possible due to the limitations of the inbox environment. Marketers have wanted to put videos in email for a long time, and as a workaround, some usually apply gifs. However, it’s generally just cramming a set of frames into a single file for sequential playback. Motionable offers video-like animated gifs that efficiently grab and hold your subscriber’s attention, and it’s affordable enough to do it at scale. They leverage your static assets and turn them into visually engaging animated gifs to help deliver complex pictures and ideas into a short and straightforward clip. It helps to develop strong brand recall and promote awareness among your email subscribers. If you are interested to understand the requirements needed, template examples, pricing, and best practices, our buyer’s agent can help you arrange a demo and consult with the experts. Contact us now and start bringing your email to life!
Motionable: video ads agency that turns static assets into powerful motion video, at scale
Suppose you are looking to find innovative ways to communicate with your visitors or improve your marketing efforts without ruining your budget. In that case, Motionable is the new generation video agency that empowers brands to unlock the power of mobile-optimized motion ads by turning static assets into motion video. Motion video or “moving pictures” has increasingly been adopted by marketers as the modern way to optimize their marketing efforts, and it’s proven to produce 5x more attention and a 35% uplift in conversion. It’s the future approach of capturing more market shares and ensuring your brand is always on top of mind. Motionable is mobile-first and has created more than 800+ videos since 2020 for brands across the globe. Ematic loves them because their Media buying DNA allows them to produce motion videos optimized at scale for each format and channel you could think of, such as Email Marketing, Video Ads, Explainer Videos, and Snackable Content for your social media. They also handcrafted every single video in-house by their design and motion team to make sure the video aligns with your brand character and the goal of your campaign. How the process works are incredibly straightforward. Submit your brand assets by following the brief detailed structure, and the Motionable team will take care of the rest. Motionable offers a reasonably affordable price as well starting from $250 and can get them ready for you zippy fast in three days with a friction-free brief and feedback process, making the whole experience seamless and convenient. If you are keen to get one and need to consult with the experts, Ematic can help to arrange a demo for you or you can observe some of the examples at this link: Ematic+Motionable Contact us now and start engaging with your visitors with amazing motion videos!
Klaviyo: The perfect email solution for eCommerce
Are you an eCommerce business looking for a new email platform? We’ve got exactly what you are looking for and the solution is called Klaviyo. Unlike other email solutions, they are a marketing automation platform built explicitly for eCommerce and online merchants to deliver personalized and better journeys for their customers. Klaviyo isn’t the most affordable email solution, and in fact, it costs twice as expensive vs. other industry-standard ESPs. However, the platform was designed for growth-minded marketers and Ematic still fancy them because they allow you to connect your e-store in a few clicks, and all of your customer’s data, including the historical, will get synced in real-time so you can act on them immediately. Moreover, they also have pre-built integrations with dozens of eCommerce apps that allow you to comfortably “plug and play” which for some marketers would be a game-changer as that will reduce a fair amount of costly integration processes and makes trying new apps more straightforward. Other reasons why we think Klaviyo is excellent: Klaviyo has direct integrations with almost all major eCommerce players, including Shopify, Magento, Salesforce Commerce Cloud, WooCommerce, BigCommerce, and many more. They also have dozens of other pre-built integrations with popular eCommerce apps that you are probably using today. From CRM, Review, Referral, Loyalty, Helpdesk, Analytics, etc. They have it all. You can set up welcome series, abandoned cart or browse emails, and transactional emails in minutes from their library of pre-built automation available at your fingertips. You can preview your user details in one view, including their activity on the website, their email open and click action, their total spend, segments or groups they are on, and many more. Klaviyo has a built-in easy setup signup form to help you grow your database faster. Klaviyo’s user interface is exceptionally user-friendly; it is perfect for marketers who are not tech-savvy but still fancy to create sophisticated email journeys or EDM like the pros. Having said that, if you are interested to find out more about Klaviyo and how it can work for your eCommerce, Ematic can provide a demo, source, and onboard you properly in Klaviyo to make sure you make the right decision and get the best experience out of using the platform. Contact our buyer’s agent today and get yourself a demo!
OptiMonk: The ideal onsite journey optimization tool
How long do visitors stay on your website and how many of them convert into customers or buyers? OptiMonk is an on-site journey optimization tool that can help to capture your visitor’s attention and lead them to what they might need. OptiMonk has helped many of our customers(beginners and pros) to reduce the loss of potential leads and grow their database faster using their easy-to-use yet fully customizable platform. Many of them managed to accelerate on-site ROI, reduce cart abandonment and increase leads after using the tool. Unlike other on-site solutions we’ve seen out there, OptiMonk offers ease of use, flexibility, scalable pricing plan, and still providing the top tier technology for marketers to ensure the best experience. Some of the reasons to love OptiMonk: OptiMonk user interface is built for marketers with no coding skills. It’s extremely user-friendly. It only takes 1 minute to start your on-site messages. Lots of pre-built templates to choose from for different types of objectives including growing your database, stop cart abandonment, guide your visitors, collect feedback, promote special offers, recommend products, gamify your messages, make announcements, and many more. On top of dozens of pre-built templates available at your fingertips, OptiMonk made it easy for you to design and edit banners using their prominent drag and drop functionality. You can target new or returning visitors on desktops or mobile with exit intent or you can set up a trigger to display your offer at the right time, It’s fully customizable and designed easy to configure. OptiMonk integrates seamlessly with leading eCommerce platforms including Shopify, WooCommerce, and other in-house-built websites. OptiMonk offers pricing plans that available for everyone at every growth stage. That being said, it’s no secret that Ematic has been a fan of OptiMonk for quite some time now. If you are keen to try it, Ematic can offer better pricing with full features unlocked, implement, design, and turn live your banners quickly via our local experts. Get a demo and talk to our buyer’s agent today to find out how OptiMonk can help your online business!
Product Update: New Facebook and Google Trend Analysis on Ematic Analytics
The moment that we’ve been waiting for, and thanks to our dev team that has been working continuously improving our analytics dashboard, you can now connect your Facebook and Google ad accounts and analyze them both together with your email performance all under one dashboard. If you are new to Ematic Analytics, it is an ROI analytics dashboard that was initially built to provide in-depth email marketing insights, easiness to preview the full-funnel email metrics with its ability to connect to ESPs and Google Analytics, and also serve as a dashboard that allows multi-national brands to examine their email performance respectively per country with one easy access. It also works perfectly for Agencies(like ourselves) to monitor clients’ email performance painlessly. The new Facebook and Google integrations will allow marketers to have the luxury to access everything in one dashboard and select any metrics available on Facebook(including unique metrics) and Google to be visualized and analyzed. Some of the data that you can expect available are the following: Google: budget, clicks, conversion rate, conversion value, conversions, cost, cost/conversion, cost/interaction, impressions, revenue. Facebook: revenue, spend, purchases, reach, incline link clicks, frequency, ROAS, landing page view, CPC, CTR, content view, online/offline purchases, and many more. Furthermore, a “comparison” feature in Ematic Analytics can also be utilized to easily create monthly, quarterly, or YOY performance reports, or if you want to export the data in PDF or CSV, those can be done as well. Now, if you are new to our dashboard and interested to find out more, please do sign up at this link: Ematic Analytics, and contact our Ematic team if you need a demo. But, If you already a user and are wondering how to integrate your Facebook and Google ad accounts, we have outlined the steps for you below: Login to Ematic Analytics dashboard. Once logged in, go to the “Dashboard” menu and find Facebook/Google. Click the “Connect Your Ad Account” button and you will then be redirected to the Facebook/Google ad login page. Once logged in to your Facebook/Google ad account, you will be redirected back to the Ematic Analytics dashboard. In your Facebook/Google card, select an ad account that you’d like to connect. Click “Connect” and you are all set! Please check it out if you have not and contact Ematic team if you have any problem connecting your ad accounts. Hope this article helps and until the next product update!
Hi-iQ: An intelligent algorithm that maximizes the value of each subscriber
Email is one of the trickiest yet affordable marketing channels. Everyone’s using it but not everyone’s familiar with how to properly run it. Chances are, you will almost always face challenges such as low engagement rates, deliverability issues, how to properly nurture engaged and disengaged data, email platform cost that keep increasing, high unsubscription rate, and many more. Hi-iQ is an intelligent algorithm that was built exactly to help solve those problems, we think they are great, and here’s why: Hi-iQ is able to intelligently drill down into your data, learn it and identify those with a high propensity to engage every 24 hours. Naturally, if you are using the algorithm as your “target email segment”, It will help you to prevent sending wasted emails and save you some platform cost. The algorithm will create a custom-tailored treatment for each individual user for the purpose to restrict noise for them, which will help you mitigate risks of high unsubscription rates and prolong the longevity of the customer lifetime value. This also means that you don’t have to come up with your own email targeting strategy to prevent user fatigue. Hi-iQ also comes with its own data rehabilitation program that’s called “Long Term Reactivation (LTR)” which allows you to scale cheaper by automatically retiring the disengaged users, place them outside of your account in a non-billable state, and gradually bring them back when they are ready to be reactivated. Hi-iQ will ensure you are not sending to highly disengaged users that led to an account blocked or low email performance. Hi-iQ helps you to gradually improve your deliverability by having better email engagement and also reduces spam complaints. Lastly, Hi-iQ integrates with leading Email Sending Platforms including Mailchimp, Mailjet, Campaign Monitor, Iterable, Klaviyo, Oracle, Emarsys, Salesforce Marketing Cloud, Adobe Campaign, and still growing! Furthermore, Hi-iQ offers a flexible pricing model that is suitable for every company on every growth stage. The pricing counts from the total average number of engaged subscribers monthly and starts from as low as $99/month. If you are interested to find out more, Ematic team can help to provide a demo, consult, and onboard Hi-iQ quickly. Talk to our buyer’s agent today and start optimizing your email marketing!
Iterable: A cross-channel messaging platform with powerful data integration
Most of the time, marketers need a cross-channel messaging solution that is flexible and can be seamlessly integrated with the rest of their existing marketing technologies in the growth stack. Iterable was built to solve that problem by offering a cross-channel messaging solution with a flexible data integration that also focuses on the mobile app. It covers email, push notification, SMS, In-apps push, and more with their “webhook” capability that can be used as a wild card for marketers to integrate additional channels into their customer workflows. The platform is great for advanced marketers who have complex data management or integration needs and for those who are looking to have flexibility with creating or personalizing their emails and customer journeys. They have an excellent drag-and-drop and HTML email builder for designing and personalizing campaigns. An interface that was built for marketing and developer teams. Workflow studio that is easy and straightforward to use and edit to create sophisticated customer journeys. They are capable of storing up to 1,000+ data fields in any pricing plan and showcase user’s profile information including their channel preferences in a single view. The API allows marketers to easily integrate with any marketing tools, and they also have direct integrations with major enterprise tools and other eCommerce apps. Insights or analytics dashboard that can be customized according to which metrics or KPI are important for your business. Iterable’s pricing model will go as you scale from the number of contacts and total email sends. It allows you to have full control of the cost and manage growth better. Through Ematic, we can help you to get it at a better arrangement and rates, and provide ongoing support to help you further monitor the account health and email performance. If you are keen to know more about Iterable and its pricing, contact our team today and get a demo!
