10-year Anniversary Brings a New-Look Ematic Solutions
The rebrand is a promising evolution that not only pays homage to our heritage and our progress but also propels us to a brighter future.
Collaborative Ads
The competitive digital landscape of today has proven that businesses can’t simply rely just on traditional advertising methods to stay on top of their game. Companies must look for innovative ways to reach their target audience and stand out in an extremely crowded online marketplace.
What is Zero, First, Second, and Third-Party Data?
One of the more pronounced benefits of going into online marketing is how you can track, analyze, and understand your customers as well as how they respond to your product. All of this information is called “data,” and when you’re deep enough into collecting data while journeying into online marketing, you might have stumbled upon the terms “zero,” “first,” “second,” and “third-party” data. What exactly are they, and why do you need to know the difference?
Ask the experts: Tips for marketing channel optimization
The quest to effective marketing is a never-ending journey. Marketing tactics may vary depending on the company and industry, but one thing that all marketers have in common though, is the desire to improve ROI from their marketing efforts.
Achieving cross-channel marketing synergy
Perfect parts don’t make a perfect whole. By breaking down marketing silos and creating cross-channel synergy, companies can build a stronger brand identity, create a more cohesive and consistent brand experience for customers, avoid duplication of effort and, as a result, achieve a higher return on investment for their marketing efforts.
Why choose Ematic as your Martech buying agent
The rapid change of new marketing technology puts businesses in need of reviewing and updating marketing stack more often. In the latest Martech Replacement Survey, 83% of marketers swapped out at least one marketing tool in the past year.
Is your Martech under-utilized
MarTech investments account for around 25% to total marketing budget on average, but marketers report that they utilize only 42% of the capabilities available in their MarTech stack.
Finding the ROI Upside of an Economic Downturn
Warning signs of a recession are looming across the world. As consumers adjust their spending to adapt to inflation and higher interest rates, many brands and advertisers are following suit. Inevitably, as a marketer, you will soon face (or already are facing) budget and resource slashes, while being asked to minimize the impact on growth and revenue.
Our recipe to your content marketing success
In many ways, creating good content is just like cooking. Content is easy to make, but hard to master. Follow me as I unfold our secrets and processes to make the perfect recipe that will cook up some delicious content. Deriving A Bespoke Content Strategy (= creating a recipe) Even the same dish can have different variations. The key lies in how to marry together the individual tastes to create balanced, flavorsome food. At Ematic, we customize a unique recipe for your content strategy that best pairs your brand and positioning with your audience. Combining the art and science, our strategy in particular is backed with solid insights and performance-driven optimizations. Defining Audience Personas (= preparing the ingredients) When cooking, the finer details matter. If your ingredients are chopped too finely, you might find that they burn quickly, however when cut too thick, the cooking time may increase. Similarly, we build multi-faceted personas that go beyond demographic and interest, group your audience neither too narrow nor too broad, and decide the way to nurture them (the culinary method) depending on their personas and individual needs. Developing Content (= cooking + seasoning) Creating the perfect dish requires good time keeping, temperature awareness. Our talented content marketing specialists offer all these skills and more. We focus on creating messages that resonate with your audience and cut through the noise, and spice it up by applying copywriting and design on the most suitable form of media to make your content even more engaging. Achieving Content-Channel fit (= plating) Lastly, food presentation pulls all five senses together and enhances the eating experience. Using the right plate size and style is important in plating, and it’s the same when you present content on different channels. We keep up with the latest trends and new platform features to tailor the content that fits the best of each channel’s nature. Find the right “Chef” Good content is as delightful as a delicious meal, and we are sure you (and your customers) enjoy both! Find the right “chef” to help you turn your content experience from “yuck” to “yum”! 與顧問免費諮詢
How Performance Marketing Can Help Your Business
One aspect of digital marketing that is absolutely beneficial is performance marketing. This is when you would set up ad campaigns in various channels in different ways to grow your brand awareness and connect with your audience. These ads, along with the data you will get once started, can provide your business with the competitive edge it needs.
