Klaviyo: The perfect email solution for eCommerce
Are you an eCommerce business looking for a new email platform? We’ve got exactly what you are looking for and the solution is called Klaviyo. Unlike other email solutions, they are a marketing automation platform built explicitly for eCommerce and online merchants to deliver personalized and better journeys for their customers. Klaviyo isn’t the most affordable email solution, and in fact, it costs twice as expensive vs. other industry-standard ESPs. However, the platform was designed for growth-minded marketers and Ematic still fancy them because they allow you to connect your e-store in a few clicks, and all of your customer’s data, including the historical, will get synced in real-time so you can act on them immediately. Moreover, they also have pre-built integrations with dozens of eCommerce apps that allow you to comfortably “plug and play” which for some marketers would be a game-changer as that will reduce a fair amount of costly integration processes and makes trying new apps more straightforward. Other reasons why we think Klaviyo is excellent: Klaviyo has direct integrations with almost all major eCommerce players, including Shopify, Magento, Salesforce Commerce Cloud, WooCommerce, BigCommerce, and many more. They also have dozens of other pre-built integrations with popular eCommerce apps that you are probably using today. From CRM, Review, Referral, Loyalty, Helpdesk, Analytics, etc. They have it all. You can set up welcome series, abandoned cart or browse emails, and transactional emails in minutes from their library of pre-built automation available at your fingertips. You can preview your user details in one view, including their activity on the website, their email open and click action, their total spend, segments or groups they are on, and many more. Klaviyo has a built-in easy setup signup form to help you grow your database faster. Klaviyo’s user interface is exceptionally user-friendly; it is perfect for marketers who are not tech-savvy but still fancy to create sophisticated email journeys or EDM like the pros. Having said that, if you are interested to find out more about Klaviyo and how it can work for your eCommerce, Ematic can provide a demo, source, and onboard you properly in Klaviyo to make sure you make the right decision and get the best experience out of using the platform. Contact our buyer’s agent today and get yourself a demo!
OptiMonk: The ideal onsite journey optimization tool
How long do visitors stay on your website and how many of them convert into customers or buyers? OptiMonk is an on-site journey optimization tool that can help to capture your visitor’s attention and lead them to what they might need. OptiMonk has helped many of our customers(beginners and pros) to reduce the loss of potential leads and grow their database faster using their easy-to-use yet fully customizable platform. Many of them managed to accelerate on-site ROI, reduce cart abandonment and increase leads after using the tool. Unlike other on-site solutions we’ve seen out there, OptiMonk offers ease of use, flexibility, scalable pricing plan, and still providing the top tier technology for marketers to ensure the best experience. Some of the reasons to love OptiMonk: OptiMonk user interface is built for marketers with no coding skills. It’s extremely user-friendly. It only takes 1 minute to start your on-site messages. Lots of pre-built templates to choose from for different types of objectives including growing your database, stop cart abandonment, guide your visitors, collect feedback, promote special offers, recommend products, gamify your messages, make announcements, and many more. On top of dozens of pre-built templates available at your fingertips, OptiMonk made it easy for you to design and edit banners using their prominent drag and drop functionality. You can target new or returning visitors on desktops or mobile with exit intent or you can set up a trigger to display your offer at the right time, It’s fully customizable and designed easy to configure. OptiMonk integrates seamlessly with leading eCommerce platforms including Shopify, WooCommerce, and other in-house-built websites. OptiMonk offers pricing plans that available for everyone at every growth stage. That being said, it’s no secret that Ematic has been a fan of OptiMonk for quite some time now. If you are keen to try it, Ematic can offer better pricing with full features unlocked, implement, design, and turn live your banners quickly via our local experts. Get a demo and talk to our buyer’s agent today to find out how OptiMonk can help your online business!
Product Update: New Facebook and Google Trend Analysis on Ematic Analytics
The moment that we’ve been waiting for, and thanks to our dev team that has been working continuously improving our analytics dashboard, you can now connect your Facebook and Google ad accounts and analyze them both together with your email performance all under one dashboard. If you are new to Ematic Analytics, it is an ROI analytics dashboard that was initially built to provide in-depth email marketing insights, easiness to preview the full-funnel email metrics with its ability to connect to ESPs and Google Analytics, and also serve as a dashboard that allows multi-national brands to examine their email performance respectively per country with one easy access. It also works perfectly for Agencies(like ourselves) to monitor clients’ email performance painlessly. The new Facebook and Google integrations will allow marketers to have the luxury to access everything in one dashboard and select any metrics available on Facebook(including unique metrics) and Google to be visualized and analyzed. Some of the data that you can expect available are the following: Google: budget, clicks, conversion rate, conversion value, conversions, cost, cost/conversion, cost/interaction, impressions, revenue. Facebook: revenue, spend, purchases, reach, incline link clicks, frequency, ROAS, landing page view, CPC, CTR, content view, online/offline purchases, and many more. Furthermore, a “comparison” feature in Ematic Analytics can also be utilized to easily create monthly, quarterly, or YOY performance reports, or if you want to export the data in PDF or CSV, those can be done as well. Now, if you are new to our dashboard and interested to find out more, please do sign up at this link: Ematic Analytics, and contact our Ematic team if you need a demo. But, If you already a user and are wondering how to integrate your Facebook and Google ad accounts, we have outlined the steps for you below: Login to Ematic Analytics dashboard. Once logged in, go to the “Dashboard” menu and find Facebook/Google. Click the “Connect Your Ad Account” button and you will then be redirected to the Facebook/Google ad login page. Once logged in to your Facebook/Google ad account, you will be redirected back to the Ematic Analytics dashboard. In your Facebook/Google card, select an ad account that you’d like to connect. Click “Connect” and you are all set! Please check it out if you have not and contact Ematic team if you have any problem connecting your ad accounts. Hope this article helps and until the next product update!
Hi-iQ: An intelligent algorithm that maximizes the value of each subscriber
Email is one of the trickiest yet affordable marketing channels. Everyone’s using it but not everyone’s familiar with how to properly run it. Chances are, you will almost always face challenges such as low engagement rates, deliverability issues, how to properly nurture engaged and disengaged data, email platform cost that keep increasing, high unsubscription rate, and many more. Hi-iQ is an intelligent algorithm that was built exactly to help solve those problems, we think they are great, and here’s why: Hi-iQ is able to intelligently drill down into your data, learn it and identify those with a high propensity to engage every 24 hours. Naturally, if you are using the algorithm as your “target email segment”, It will help you to prevent sending wasted emails and save you some platform cost. The algorithm will create a custom-tailored treatment for each individual user for the purpose to restrict noise for them, which will help you mitigate risks of high unsubscription rates and prolong the longevity of the customer lifetime value. This also means that you don’t have to come up with your own email targeting strategy to prevent user fatigue. Hi-iQ also comes with its own data rehabilitation program that’s called “Long Term Reactivation (LTR)” which allows you to scale cheaper by automatically retiring the disengaged users, place them outside of your account in a non-billable state, and gradually bring them back when they are ready to be reactivated. Hi-iQ will ensure you are not sending to highly disengaged users that led to an account blocked or low email performance. Hi-iQ helps you to gradually improve your deliverability by having better email engagement and also reduces spam complaints. Lastly, Hi-iQ integrates with leading Email Sending Platforms including Mailchimp, Mailjet, Campaign Monitor, Iterable, Klaviyo, Oracle, Emarsys, Salesforce Marketing Cloud, Adobe Campaign, and still growing! Furthermore, Hi-iQ offers a flexible pricing model that is suitable for every company on every growth stage. The pricing counts from the total average number of engaged subscribers monthly and starts from as low as $99/month. If you are interested to find out more, Ematic team can help to provide a demo, consult, and onboard Hi-iQ quickly. Talk to our buyer’s agent today and start optimizing your email marketing!
Iterable: A cross-channel messaging platform with powerful data integration
Most of the time, marketers need a cross-channel messaging solution that is flexible and can be seamlessly integrated with the rest of their existing marketing technologies in the growth stack. Iterable was built to solve that problem by offering a cross-channel messaging solution with a flexible data integration that also focuses on the mobile app. It covers email, push notification, SMS, In-apps push, and more with their “webhook” capability that can be used as a wild card for marketers to integrate additional channels into their customer workflows. The platform is great for advanced marketers who have complex data management or integration needs and for those who are looking to have flexibility with creating or personalizing their emails and customer journeys. They have an excellent drag-and-drop and HTML email builder for designing and personalizing campaigns. An interface that was built for marketing and developer teams. Workflow studio that is easy and straightforward to use and edit to create sophisticated customer journeys. They are capable of storing up to 1,000+ data fields in any pricing plan and showcase user’s profile information including their channel preferences in a single view. The API allows marketers to easily integrate with any marketing tools, and they also have direct integrations with major enterprise tools and other eCommerce apps. Insights or analytics dashboard that can be customized according to which metrics or KPI are important for your business. Iterable’s pricing model will go as you scale from the number of contacts and total email sends. It allows you to have full control of the cost and manage growth better. Through Ematic, we can help you to get it at a better arrangement and rates, and provide ongoing support to help you further monitor the account health and email performance. If you are keen to know more about Iterable and its pricing, contact our team today and get a demo!
Iterable pulls down $200M, becomes a Two-nicorn
Hot on the heels of Klaviyo’s recent $320M round, Iterable barks back with a huge round of there own, reportedly coming in at $200M and valuing the business at $2bn. https://iterable.com/blog/our-next-chapter-series-e-funding-announcement/ We’ll need to start formally tracking, but this looks like the 3rd largest round for a messaging platform ever. Klaviyo set the new standard recently, and otherwise Campaign Monitor’s $250M all the way back in 2014 still stands in second place. Where Klaviyo has succeeded as the leader in ecommerce (particularly for Shopify users) Iterable has focused on being an indispensable component of the mobile growth stack, and takes an integration-first approach to allow marketers to quickly assemble a killer mobile marketing stack. Prediction: look for Braze to announce a new round soon. Messaging (and Email Marketing) are hot right now.
Mailjet: The most affordable email solution for frequent mailers
If you are looking for the affordable yet powerful and reliable Email Sending Platform, there are no other better options than Mailjet. Mailjet has a great deliverability and offers the “pay what you send” pricing plan, which means you will pay only by the number of emails sent and not the number of contacts stored. They allow marketers and developers scale cheaper with excellent assurance. Trusted by 130,000 companies in 150 countries, they offer some great features to maximize your email performance: Easy to use interface, great email builder, contact management and analytics for marketing teams; Email API that is simple to integrate with multiple programming languages and boasting a 99.9% reliability rate that will enable to deliver emails in minutes; A comprehensive and intuitive email builder that has a real-time collaborative function; Hundreds of pre-built email templates available for personalization; ISO and GDPR compliant. If this sound like the platform you’re looking for, Ematic offers a better deal if you buy it through us and that we can ensure you get the best possible experience of buying and using the platform. Interested to hear how Mailjet and Ematic can help you with your email? talk to our buyer’s agent today and get your deal!
$150M for Amplitude at a whopping $4b valuation
The martech and analytics space remains quite hot with the latest announcement by Amplitude of $150M in funding that quadrupled their valuation from their previous round last year: https://www.bloomberg.com/news/articles/2021-06-09/analytics-startup-amplitude-valued-at-4-billion-in-investment?sref=DJ6uFsR8 While the valuation looks a bit punchy, it definitely validates the Product Analytics space and we expect to see news from their key competitor Mixpanel on a new raise before long. Southeast Asia has been a bit behind the curve on adoption of Product Analytics tools as part of the Growth Stack, but that’s started to change in 2021 as more companies understand the power of enabling both product and marketing teams to access real-time insights into user behavior within their mobile apps.
We agree with Tealium: vendor neutrality and integrations are problematic for most marketers
Interesting research from Tealium – it’s US-centric but the challenges are equally applicable worldwide: https://tealium.com/press-releases/new-study-by-tealium-reveals-marketers-leaning-on-customer-data-platforms/ In particular, the “vendor neutrality” point hits home, with “more than half (53 percent) of marketers strongly agree their martech stacks are walled gardens, consisting of solutions from one vendor that have limited cross-compatibility with other solutions.” This is definitely a massive limitation when it comes to building a modern growth stack, as we view it as essential that all components are compatible with the broader ecosystem of technology a company has implemented, and furthermore the ability to change out components when something new or better-fit emerges is an absolute necessity. “Integration difficulties are common: Almost two-thirds (62 percent) of marketers say it’s difficult to integrate new third-party solutions into their martech stacks.” This is among the top problems Ematic Solutions is trying to solve for: by choosing technology that has strong integration capabilities in the first place, some of this can be alleviated. However, almost all marketers lack the engineering/IT resources to quickly add in new components to their growth stack, which is why Ematic has invested heavily in our Solutions Engineering team to help customers move faster and get it done correctly. Perhaps most importantly: whenever there is a problem with an integration between two tech products, it’s almost impossible to resolve by either vendor. One of Ematic’s unique value propositions is that we cut across technologies so we can see it from both sides and effectively troubleshoot the issue.
Aftership’s $66M raise continues to prove the power of the Shopify ecosystem
Shopify is becoming a bit of a “kingmaker” these days – the SaaS products that do well on Shopify’s marketplace are all raising a lot of money and growing very quickly: https://techcrunch.com/2021/04/22/e-commerce-tracking-platform-aftership-raises-66m-led-by-tiger-global/ Ematic has partnered with Aftership and they’re listed in our marketplace too – since they don’t offer any local customer success or support (nor do they have a sales team) you can contact Ematic if you’re interested to try it out.
