Mixpanel: A product analytics to convert, engage, and retain more users
About Mixpanel Are you transforming your business with data? Mixpanel can help you gain insight into every step of a customer’s journey to see exactly how they’re using your product. This product analytics solution provides unparalleled tools to slice and dice the data on your product, from retention and engagement to funnels and cohorts. It is the leading web and mobile analytics platform used by over 6,000 customers to understand your users better and build better products. Using Mixpanel, you can learn about your product’s behavior: what motivates users to complete a specific event? Where does traffic drop off? Moreover, with Mixpanel, you can unlock actionable insights based on events in real-time. From there, you can see the trends across your entire product. Mixpanel Features Besides Mixpanel, some powerful platforms are available in the market right now, such as Amplitude. Both platforms are powerful, self-serve analytics tools that give deep insights into your customers. Mixpanel is designed for a mid-market segment, while Amplitude is suitable for a high-market segment. Mixpanel offers two different tiers of pricing depending on your company’s goals. You’ll be charged based on a Monthly Tracked User (MTU) or event-based. On top of that, Mixpanel has a variety of features that will be helpful to your team in different ways: Interactive Reports: With a few clicks, you can query your data and get visualizations in seconds. This makes it simple to answer inquiries about how your product is being used, who stays, and much more. Team Dashboards & Alerts: Summarize how the items you send affect the figures that matter, and track all of your product’s KPIs in one spot. Limitless Segmentation: Any form of analysis can be broken down by any event or user property, such as operating system or location. Group Analytics: Calculate measures such as product uptake, active usage, and retention at the account or company level. Data Integrations: Set up and simplify the exploration of product and user activity data without the need for SQL. Data Management: Define, manage, and transform your data with ease so that you can confidently analyze it. Security & Privacy: By adhering to international data regulations such as GDPR, CCPA, HIPAA, and others, your information will remain confidential and secure. Scalable Infrastructure: Analyze your raw user event stream data at scale, with no pre-computation required. How Ematic Can Help If you’d like to learn more about Mixpanel, Ematic can assist you to set up a demo and guarantee you’re receiving the best deal. Furthermore, if additional assistance is required, we provide implementation services and consultancy to ensure a seamless onboarding and maximum adoption of the solution. To find out more, please contact us!
Future-proof your customer data infrastructure
Now more than ever, customers expect personalized, integrated, and frictionless digital experiences – and it’s rapidly changing how businesses build and adapt their customer data infrastructure. Therefore it’s no surprise that businesses are demanding solutions that provide more flexibility, visibility, and control over how they collect and integrate their customer data. Achieve your goals today and adapt for the future We’ve discussed the shift in how businesses adopt and deploy software, moving away from the “build or buy” mentality to a combined model of implementing customizable infrastructure “building blocks” that allow for adaptability. Businesses are also becoming increasingly aware that flexibility is crucial to future-proofing their data integration strategy, ensuring sustainable data infrastruture and meeting the needs of customers in this evolving landscape. Whether you choose to build, buy, or some combination of the two, a future-proof data infrastructure will meet your company’s needs today and offer the flexibility to adapt for the future. That’s why trends like composability are gaining so much momentum. Composability allows for extensibility and the customization of out-of-the-box features that enable new business scenarios and use cases. According to Gartner, 60% of organizations will seek composability in new application investments by 2023 because monolithic application experiences no longer meet the requirements for continuous business agility. How Twilio Segment tackles composability Understanding the importance of composability, Twilio Segment introduced “Destination Actions” – a new framework for building, enabling, and configuring destinations on their platform that allows adapting to any use case with composable customer data integrations. The destination actions feature: Easier setup – Destination Actions eliminates the majority of required settings in the destination setup process by moving hardcoded mappings from code to UI-based configuration. Increased transparency – Each partner destination and associated product capability is exposed in a well-defined schema that is visible directly in the Twilio Segment UI. Customizability – All settings are made modifiable at both the field level and endpoint level. For example, a user could re-wire a track call to update a user profile in a destination. Customizability without sacrificing usability Customer data platforms like Twilio Segment are used across the business by a wide variety of teams, from Engineers and Developers, to Marketers, Product Managers, Data Analysts, and more. These teams work tirelessly to meet the diverse needs of your customers…shouldn’t your CDP do the same? Destination Actions offers the customizability that developers expect without requiring as much code, so less-technical teams can extend their customer data integrations however makes the most sense for them. Let’s take a look at an example… A travel booking company, Fly Inc. wants to use Braze to send targeted emails for their holiday traveler campaign, but the standard configuration doesn’t quite fit its use case. With Braze’s Actions-based destination, only a few settings are required to get data flowing. Once the user reaches the Mappings screen, they have full transparency and flexibility into how their data is delivered. In this standard configuration, we’re sending events, purchases, and customer traits to Braze, using three different Actions. Fly Inc.’s main purchase event is Trip Booked, but our Braze classic destination registers purchases as Order Completed. By using the new Braze Actions-based destination, they can easily edit this trigger to fit its use case. What if the campaign requires more personalized targeting? Let’s say, for instance, Fly Inc. wants to include people who visit their pricing page, but supporting page calls is not a Braze best practice out-of-the-box. With Braze Actions, the user can add another instance of the Event Action, but this time, trigger the event when the pricing page is viewed. Next, they can edit the mappings to get an event in Braze called Viewed Pricing. This is just one of the many ways that Destination Actions can be used to customize how data is sent to downstream destinations using Twilio Segment. Available Actions-based Destinations on Segment Segment focuses on adding more action-based destinations as the core competency. There are 5 action-based destinations integrated seamlessly with Segment, including Amplitude: event tracking and segmentation platform for web and mobile apps Braze: engagement platform that delivers omni-channel messaging experiences Customer.IO: automated messaging platform to craft and send emails, push notifications and SMS messages Full Story: Event tracking and segmentation platform for web and mobile apps Slack: Team communication and collaboration platform that offers IRC-style features like chat room and direct messaging And 4 more in Segment’s public beta: Google Enhanced Conversions Facebook Conversions API TikTok Conversions Google Analytics 4 Interested in Segment’s CDP? This content is provided by our partner Twilio Segment. Segment is a market leading customer data platform (CDP) by the silicon valley unicorn Twilio, which helps you unify your customer data for all sources and create a single view of the customers. Content source: https://segment.com/blog/introducing-destination-actions/
Adjust: The leading mobile measurement and fraud prevention for mobile marketing
If you’re looking for a way to measure your marketing campaign performance or to analyze the users’ journey and behavior inside your apps, look no further than Adjust. It offers a suite of tools to make your marketing simpler, smarter, and more secure. Adjust is used by some of the world’s leading brands, including Spotify, Soundcloud, and Booking.com. Adjust helps you to track the performance of your campaigns in real-time, making it easy to optimize and adjust your strategies as needed. But what exactly is Adjust, and why is it so important? To create a truly successful mobile app, you need to have a solid attribution model in place that allows you to track and prove the effectiveness of your marketing across channels. One of the biggest challenges that marketers face nowadays is gaining accurate insight into exactly where their ad dollars are going — and what’s working and what’s not. Mobile attribution can help you to answer these key questions: Which marketing channels are performing the best? How many leads or sales came from a particular marketing campaign? Which marketing campaigns are most effective at driving conversions? Are there any problems with the customer journey that need to be addressed? Once armed with this data, you can better understand which marketing channels are most effective in driving downloads, active users, and ultimately revenue. Mobile attribution is changing the way marketers approach their business – so it’s time to scale up your marketing efforts. There are a number of mobile attribution providers currently on the market, including Adjust, Branch, and AppsFlyer. Branch and AppsFlyer both offer highly competitive features, with the latter being known for its simplicity of use. For Branch, they are focusing on deep-linking and caters to Enterprise. Appsflyer and Adjust, on the other hand, are ideal for the mid-market. Moreover, if you’re looking for a more affordable solution with an easy to set up and manage, Adjust is the perfect choice for you. Adjust charged only for a non-organic install while other solutions such as AppsFlyer charged for both organic and non-organic installs. It’s not just affordable—it also has a lot of features that you would find in more expensive solutions to measure, automate, and protect your marketing campaigns: Attribution: Track your users’ journey and/or behavior from a single source across multiple marketing channels while measuring engagement, installs, in-app actions, and other key performance indicators (KPIs). Fraud prevention: Detect and prevent fraudulent activity in real-time, so you can be sure that your marketing dollars are being spent in the most effective way possible. Analytics: Get a complete picture of your users’ interactions, marketing efforts, and campaign performance. ePrivacy Certified & GDPR Compliant: Full protection and security covering your personal data. Control Center: Adjust and automate your campaign optimization so you can scale your mobile marketing more quickly, maximize your app ROI, and continue to invest in what’s working. Open-source software: Free access to analyze, alter, and improve the code and integrate it with as simple as copy-paste. Audience Builder: Increase your top line revenue by building and sharing segmented audiences. Using a mobile app attribution platform like Adjust provides you with a bird’s-eye view of your data – a single, streamlined dashboard that you can use for in-depth analysis. Adjust also gives you the ability to make verified purchases and protect against fraud, ensuring that your data remains clean and reliable. If you’re looking for a comprehensive mobile measurement and fraud prevention solution, Adjust is the perfect solution. You will get an offer that you will not find anywhere else if you purchase from Ematic Solutions. On top of that, we can help you to arrange a demo for your teams and help you to get the most out of the platform. From account setup to platform training, we can help to make sure the solution is being installed correctly and running smoothly.
mParticle: a Customer Data Platform that never stops innovating
We’ve talked about Segment and Tealium in our recent posts on how both focus on different target segments and components in the Customer Data Platform (CDP) space. Today’s article will be touching on where mParticle fits in the room. Segment and mParticle were born around the same year when the “Customer Data Platform” concept emerged not long after Tealium made the switch. Some people say that Segment and mParticle are nemeses. But, we see that mParticle is much more competitive for Tealium vs. Segment because the products are enterprise-grade and mParticle never stops innovating to improve its products. Similar to Tealium, mParticle also provides solutions for large Enterprises vs. mid-market. mParticle is moderately well-known, used by famous brand names such as Venmo, Spotify, Airbnb, and many more. For a solution that has big brand names supporting them, mParticle is reasonably affordable. Unlike Tealium, mParticle concentrates on data infrastructure and enforces data quality and governance. They let marketers build fully managed, highly available, and secure data infrastructure. mParticle’s Data Connections lets you capture data from all of your platforms and data sources using 12 platform-specific SDKs or Events API and connect to (and from) 300+ marketing tools. Their newly released feature lets you measure video and audio usage metrics and more with one easy-to-setup SDK. They support teams across your organization with always-on Data Quality tools, such as creating a pipeline of consistently clean, accessible data for all stakeholders or merging anonymous and known customer profiles programmatically while maintaining compliance. Their “Smartype” feature also enables engineers to ensure proper event collection at run time with automatic code completion to eliminate incorrect cross-platform instrumentations. Their Data Governance safeguards your customer’s privacy by working with OneTrust to collect and manage compliance and consent across your stack. They meet compliance regulations wherever your company has a presence across the world. They also honor requests from Apple users to opt out of data collection for analytics tracking. Lastly, mParticle lets you extend 275+ event and audience integrations to include 550+ LiveRamp-powered integrations with leading measurement and media partners. Their “Calculated Attributes” feature will continuously update user and event attribute calculations for deeper customer insights that you can use to enrich audiences, drive increased personalization, enhance analytics, and improve speed to market. Segment also highlights their Data Connections/Infrastructure, and Tealium is designed for Enterprise. However, we like mParticle as they are genuinely enterprise-grade and have a well-planned product strategy and wide-ranging roadmap. If you wish to understand more about mParticle and how they can fit in your stack as your data layer, contact Ematic’s buyers’ agent today.
Meet our sister company: Elixus Agency
Patterned after “Growth Stack” technology, Ematic Group not only builds technology but we form agencies with best-of-breed businesses that focus on a local touch, regional coverage, and global scale that uniquely fill gaps in the market. Introducing an award-winning digital agency and a part of the Ematic group, Elixus offers a fully integrated approach to digital marketing, focusing on performance marketing and tackling everything else it encompasses. Performance Marketing Social Media Marketing Website Design & Development Branding & Content Creation SEO Audit & Implementation Founded in 2019 by the CEO & Founder Cyril Dheanut with other board members, they have expanded their presence in eight countries in two years, including Malaysia, Indonesia, Vietnam, Singapore, Hong Kong, and the Philippines. In 2021, they have set footprints in the United Kingdom and France to extend their services in the European market together with the agency partner – Motionable.io. Elixus is not about revolutionizing digital marketing, just doing it better. With their unique in-house proprietary Ad tech, where all the design for A/B testing is done in-house – for free, and where the project team is not merely a service team but acts as your remote team with solid business acumen. A/B Test At Scale & Motion First. If you are keen to explore some of the case studies and the brands that Elixus works with, you can check them out on this page. Contact us today to speak to one of our digital marketing experts to discover how Elixus can help your business grow.
Tealium: The enterprise-grade solution for your single source of truth
Previously, we discussed why Segment’s Connections product is the solution to go if you want to start building modern best-of-breed growth stack marketing. (for those who haven’t read it, please check it out at this link) In today’s article, we will cover the actual Customer Data Platform (CDP) functionality, which is getting a 360 view of your data in a single platform. While Segment has the “Personas” product that can build real-time user profiles, Tealium, an enterprise-grade Customer Data Platform, lets you construct highly accurate, comprehensive, and actionable customer profiles with their AudienceStream product. CDP has increasingly become the foundation around which all brand engagement is constructed. Having it as the single source of data truth allows you to create unforgettable and personalized experiences for your customers. Other reasons are also because it enables you to: Get access to the customer insights faster as everything will be flowing in real-time. Personalize your customer engagement from the data you’ve obtained from various sources(web, mobile, digital apps, IoT, offline data, etc.) Keep track of cross-channel activities. And lastly, it allows you to use the best-of-breed solutions without thinking about how much time and cost you need to spend due to its modern integrated infrastructure. Tealium’s AudienceStream product is designed to realize those ends. It gives you the complete picture of your customer and the flexibility to custom-tailor their profiles that are actionable based on your business rules. When it comes to activating the data, AudienceStream integrates with 1,300+ solutions that let you trigger action within the marketing technologies you are already using based on real-time customer data signals. That said, Tealium is considered to be the enterprise-grade solution mainly because they open their platform to be customizable for users to utilize, which is also reflected in the cost of the product. Other alternatives such as Segment and mParticle also offer their own plus points. However, we recommend checking Tealium’s AudienceStream if you’re looking for a solution to be your single source of truth that offers flexibility and easy integrations. If you are keen to learn more about Tealium’s AudienceStream, Ematic can help arrange a demo and ensure you’re getting the best deal. Moreover, if additional supports are needed, we offer implementation service and consultation to guarantee a smooth onboarding and maximum adoption of the solution. Contact us to find out more!
Growth Stack Series #2 – HOW TO develop a strategy for your Growth Stack
In our last post we covered the basics of what a Growth Stack is and why it’s important. In this post, we’ll cover a bit of strategy when thinking about building or upgrading your Growth Stack. We’ll also take a look at some of the key functional areas of the Growth Stack including CDP, Messaging Tools, Mobile Attribution and Product Analytics. As a starting point, remember that what we’re trying to achieve is to get your entire digital ecosystem connected, integrated, and talking to each other. That opens the door to “personalization at scale” as you can truly coordinate across channels when every channel knows what’s happening with that user across everything else that you’re doing. The second important goal is to future-proof your business by adopting a strategic view on your technology to ensure you’re always ready to adapt your stack as the digital ecosystem continues to evolve at an ever-faster pace. A couple of important principles to consider: Avoid “multi-function” or “all-in-one” technology: it is nearly impossible for any single-function technology to stay on top these days, as an increasingly competitive landscape is producing new “best of breed” technology at ever-more-rapid pace. Multi-function or supposed “all-in-one” technology doesn’t stand a chance – even if one of the core functions is good, other functions will lag behind and you can end up “stuck” with a solution that’s not meeting your needs. Integration-first is a must. The very first thing Ematic Solutions looks at when evaluating technology is the API documentation and the underlying data model. A great product with limited bi-direction integration capabilities is utterly useless to a Growth Marketer as it creates a silo that breaks the entire vision of an interconnected ecosystem. Ideally many integrations should be pre-built, plug and play solutions that make it possible for a marketer vs an engineer to connect. Step-change your way to glory: you don’t need to build your entire growth stack all at once. If you’re just getting started building your stack, just start by making technology choices that will become future components of your growth stack. If you’re evaluating several options, pick the one that is going to be the best fit for your future growth stack. As you change out parts over time, your ecosystem will become increasingly interconnected as you bring more pieces together. Maintain flexibility. Avoid any contracts longer than a year until you’ve got your stack firmly built out, and you have a clear view how any given piece of technology is going to work for your business. Things are changing all the time, and the more contract flexibility you have, the better position you will be in to change out or upgrade components when the time comes. Manage your costs. Building a growth stack can get expensive, and if you’re finding the proposition to be budget-stretching, look for tradeoffs: depending on the nature of your business, some parts of the Growth Stack will be more important than others. Invest where you need to, but look for some lower-cost alternatives in less-critical components to make sure you reserve some dry powder for when you need it. With those considerations in mind, let’s take a look at some of the core components of a Growth Stack: CDP = Customer Data Platform (major players = Segment, Tealium and mParticle): this is the essential piece of infrastructure, as it is the data hub to connect everything in your digital ecosystem. There are many players now advertising CDP as part of their offering, but our opinion is that most of them aren’t really CDP. The most important aspect of CDP is that it can work with any technology you are using, so if you see CDP functionality that is tightly bundled with other core Growth Stack components, that should be a red flag. We like the pure play CDP’s best, that just focus on data inputs and outputs while creating a central view of the customer. Also, we view CDP as something of an investment rather than a direct ROI play, so if you’re struggling with budgets, you can consider starting with other components, but at some point CDP must be on you roadmap. Mobile Attribution (major players = Appsflyer, Adjust and Branch): this is an absolute must for anyone with a mobile app, as it is the only way to measure the efficacy of your App Download Campaigns. Unlike the web, where you have direct access to analytics about which customers came from which campaign, when your users go to download your app from the app stores, the “chain” of data is broken because the event happens purely in a 3rd party environment. Attribution tools not only allow you to measure your ROI effectively from your app download campaigns, but they also feed the initial event data (who’s downloaded, have they activated, etc) into your data ecosystem. This is critical for retargeting and activating users. Product Analytics (major players = Mixpanel and Amplitude): the key to driving rapid growth of your user base is to have an iterative approach to optimizing your app. Testing, analysis, and iteration form the core of ensuring your users love your product, and Product Analytics tools are built for product teams to easily perform this iterative approach. As a side benefit, the data generated by these products is GREAT for marketers to use as segmentation, targeting and retargeting criteria in marketing channels. Messaging (major players = Iterable and Braze): there are hundreds of messaging products in the world today, but when it comes to tools that are built for the Growth Stack, we look for products that are integration-first, with an ability to consume data from numerous sources quickly and simply, and while they need to be strong in traditional messaging channels like Email, Web Push, App Push and In-app notifications, they should also have the flexibility to serve as an automation engine to theoretically any messaging channel. Again we recommend avoiding “multi-purpose” products that try to combine multiple of the core
Breaking the Curse: How to stop being haunted by email fatigue
If you are a Marketer and have been using Email Marketing as one of your retention channels, you’d probably heard about “email fatigue” before. Email fatigue is real and is a huge issue when doesn’t matter how well-optimized your email content is, performance keeps on decreasing over time. So what is Email Fatigue? What makes our emails “fatigue”? What are the best ways to avoid it? As an expert who has been working in the Email Marketing & Marketing Technology field for over 12 years now, Our Founder – Paul Tenney shared his views about the issue in the Webinar hosted on Pathwire’s Event. Watch the full webinar here: Here are four main takeaways from the Webinar: If the fatigue occurs as a result of time functions, it suggests that newer subscribers are superior to older ones. To improve performance, shift the dynamic as much as possible in favor of new subscribers. Ensure that your customer database is engaged in receiving your email blasts on a regular basis. Three times a week is recommended for people in the e-commerce industry. The causes are as follows: ensuring that you make the most of the data you have, deliverability – if you have a deliverability problem, all of the dynamic blocks will be reset after 24-72 hours, reputation – more frequent mailers get better reputation because they are consistent in term of the email sending volume. Give people some time off if they aren’t engaging as their tendency to respond to future emails will increase over time. What you don’t want to do is cut them off because you’ll lose a lot of top-line performance. Email marketing automation is a completely paradoxical concept. People, for the most part, spend more money creating journeys than they do making money from them. However, abandoned cart emails allow you to pull conversion from that leaky bucket before they leaked out without having to blast them a lot of emails, which will drive more fatigue and lower your open and click rates over time. As a result, the real value of email marketing automation is to reduce the dependency of a blast email. Ematic Solutions has built a plugin called Hi-iQ that automatically manages fatigues and addresses them systematically. You DON’T need to pay for it until it saves you some money. If you’re interested in a Hi-iQ trial, please don’t hesitate to contact us!
Topenland: How does a leading PropTech Company build its Growth Stack?
Topenland Viet Nam Corporation is a pioneering real estate technology platform (using Big Data & AI) where everyone can participate and succeed in real estate buying – selling – brokerage – investment – in only one platform. Topenland’s mission is to close the gap and remove barriers between real estate buyers and sellers. About the users: unlike other real estate platforms, Topenland’s product is for all participants with different purposes: buyers, sellers, brokers, investors… So they need to have a holistic understanding of user behavior since these visits are anonymous. Engaging users to different cohorts without knowing where they come from, who they are, what they need is like throwing a dart in the dark: it’s nearly impossible to hit your “target” or in this case, your business goals. About the product: their product is pioneering in this section, an all-in-one platform for any one who wants to buy, sell or invest in real estate. They need to deeply understand how users interact with their features & experience the product. Internal Resources constraints: lack of knowledge and experience to review and explore marketing technologies in the market. A holistic approach for marketing technologies stack demo: avoid silos demo from different marketing technologies and miss out the full picture of how each platform integrated and work together to meet their requirements. After reaching out to many vendors in the market, Topenland decided to select Ematic Solutions as their sole delegate. Throughout the process, Ematic has: Helped to contact, review and compare unbiasedly different sets of tools based on the client’s requirements, and met both of their short and long term growth plans. Helped to negotiate with different vendors to lower their quotation as well as get the client the most beneficial contracts with those vendors. Connect all the platform providers in their Growth Stack to organize a whole stack demo session. Help them to simplify their paperwork and payment process with multi and international platform providers. Played a role as their Project Manager to help the client connect all the vendors and co-manage the whole implementation process. Provide them an ongoing maintenance and consultation as well keep their growth stack up to date and ensure it all aligns with Topenland business objectives at different stages. Why this set of tools? This “best of breed” system gives Topenland the flexibility to add-on, replace or remove any tool without affecting the operation of other tools in the whole stack. It meets all of the requirements of BI, Product, Marketing and Growth teams in: tracking and analyzing users’ behaviors as well as their campaigns. building up Customer 360° view and retargeting them in every touchpoints at the channels they prefer give them strong evidence to optimize their product as well as verify their hypothesis in developing new features. – Topenland saved 3 months in the implementation process (based on the current timeline) compared to their current internal resources (thanks to Ematic helping them to do the coordination with their vendors). – Through Ematic’s partnership, Topenland saved 30% of implementation fee, 20% of platform fee and 60% of the ongoing support fee compared to working directly with each platform provider.
Segment: A simple yet powerful data unification solution for your growth stack
For marketers looking to build a modern, best-of-breed growth stack, Ematic highly recommends looking at Segment as a starting point. While “CDP” or Customer Data Platform has practically become a buzzword recently, the essential need isn’t the actual data platform. It’s simply the data integration and data unification layer that is the foundation of today’s growth stacks. CDP serves as a single source of truth of your data that enables you to leverage them in real-time for marketing purposes. While the concept is simple, CDP consists of a few components: Some CDP solutions like Segment offers these three components individually. With Segment’s “Data Connections” product, the dream of using the best tools and leveraging a unified data set across the entire digital ecosystem becomes possible. It is not only an affordable solution, but it can potentially reduce costs overall and fundamentally reduce a fair amount of manual work for your IT team to collect and connect customer data from multiple data sources (e.g., GA/FB pixel/Intercom) using Segment’s unified tracking code. Once you’ve set up Segment’s “Connections” product, adding or changing components of your growth stack goes from “complex and expensive” to “plug and play” which means whether you’re leveraging 3rd parties or your own team to perform the setup, your costs go down dramatically. If you’re looking at Mixpanel, Amplitude, Iterable, Braze, Adjust, Appsflyer, or other best of breed marketing technology, integrating Segment first allows you to rapidly develop the entire stack and get your time to value down to an absolute minimum. We still very much like Tealium as a more full-featured CDP play, but for marketers who aren’t quite ready for that level, consider Segment as an excellent utility play that can completely change the trajectory of your growth stack both now and into the future. If you are interested in understanding more about Segment, Ematic can help organize a demo and provide consultation. Talk to our buyer’s agent and get yourself a demo!
