Mastering SEO in Malaysia: A Comprehensive Guide
Unlock the secrets to SEO success in Malaysia! Dive into our comprehensive guide on ‘Mastering SEO in Malaysia’ and discover the strategies that will propel your website to the top of the search rankings.
New Design Services On The Way
We’re excited to announce that we’ve recently expanded our capabilities to offer a wide range of design services to complement our existing data-driven optimization disciplines. Many people recognize us for our strong, data-driven, tech-enabled approach to digital marketing. We take pride in holding our ground. However, we understand that in today’s competitive digital world, it’s not enough to rely solely on data-driven optimization to achieve success. Without effective creative designs, your digital performance will only go so far. That’s why we’re now offering a full suite of design services to help you create visually appealing and persuasive websites, marketing materials, logos, and more. Our talented designers work hand-in-hand with our consulting team and development team to create the most effective marketing communication and UI/UX solutions for web, iOS, and Android. We take pride in following modern trends and applying proven approaches to design, prototyping, and product validation to provide you with the best possible design solutions for your brand. By complementing our data-driven optimization with creativity, we’re confident that we can help you achieve real impact and stand out from the competition. Whether you need a flexible expansion when your designers are busy or professional help to provide a design solution for your brand, we’ve got you covered. So why wait? Let’s work together to take your digital performance to the next level. We’ll share more details on each of them in the coming weeks. Keep an eye out!
Letter from CEO – An Elixus x Ematic Update
Dear Elixus Clients, For those who don’t know me, I’m Paul Tenney the Founder and CEO of Ematic Solutions, the parent company of Elixus. Elixus was originally formed as part of Ematic Solutions back in May of 2019, but with its exceptional growth and the rapidly growing demand in digital marketing we made the decision to spin it out back in late 2019 as its own company and brand. For several years, this model worked very well as it allowed both Ematic and Elixus to focus on what each did best, and operate fairly independently. That said, as digital marketing and the broader digital ecosystem has continued to evolve, I continued to see an increasing interconnectedness between all things digital, and grew to believe that you simply can’t operate any aspect of digital marketing in isolation anymore. In light of this, over the past year we’ve been working to integrate Ematic Solutions and Elixus into one business, one operation, and going forward in 2023 we will officially operate as one brand, Ematic Solutions. We, like many of you, are quite fond of the Elixus brand, and while it’s a bit of a shame to leave it behind, consolidating it into Ematic Solutions allows us to bring Elixus’ value to a much broader reach and presence. Ematic has been in operation since 2013 with its headquarters in Singapore, over 200 employees across the region, offices in 9 markets across Asia with strong local teams spread across all of those markets. We are one of the very few independent agencies able to bring such a strong regional presence to our clients. Everything you enjoy about Elixus remains the same except the name- our team is still here, the offering remains the same, and our dedication to ensuring the success of your digital marketing remains our driving focus. With the addition of the Ematic Solutions team though, we will bring a whole new set of capabilities and offerings that can only improve what we’re working on with you today. For those who don’t know Ematic, our company grew up as a CRM-focused business, bringing the deepest arsenal of partnerships in all of Asia, the foremost expertise in the CRM space, and our own technology which has been backed by investors such as Wavemaker, 500 Startups, TNB Aura, Enterprise Singapore and MDI Telkom Indonesia. Ematic and Elixus have been collaborating over the past year to bring even more technology partnerships and service offerings to the market, and we hope the new combined offering can address your challenges and needs in an even more fundamental way than before, and that the impact we’re able to bring for your business is stronger than ever. A few key highlights of the kinds of things Ematic Solutions can do that are new to you: Radically restructure your Marketing Technology spend: between our 80+ marketing technology partners and massive aggregate buying power, Ematic can help companies improve both the quality of their marketing technology investment while significantly reducing the overall costs. Engineering and data capabilities: Ematic Solutions has nearly 50 in-house engineers that help our clients build the fully-integrated digital ecosystem of their dreams. New verticals including CRM, CRO, SEO, Ecommerce and Analytics to complement the Social Media, Performance Marketing, Design, Creative and UI/UX offerings of Elixus. We have been developing and improving the service in this combined fashion for most of 2022, though we’ve maintained separate brands until now, and we do expect that this brand transition should be seamless for our clients. Through this initiative, we hope to open up more ways of collaboration to you. We can now complement and augment your teams and capabilities aside from only outsourcing.Our goal with the new combined team is to be able to help your business with whatever you need in terms of your digital initiatives, and we’re aware that those priorities can change as things evolve. Particularly heading into 2023, we know a lot of our clients are being asked to do more with less, and that often means there are gaps in your manpower and budgets to do the things you’re being asked to deliver. This is precisely where a partner like Ematic can be the ultimate help, as we can plug nearly any gap you have whether that’s right now or longer term. We hope this update doesn’t come as too much of a shock to you, and please rest assured that what you love about Elixus isn’t going to change, and we hope that this initiative can help every one of our clients achieve greater success in 2023. I’d also love to hear from you – if you have any questions or feedback, you’re welcome to contact me directly at paul.tenney@ematicsolutions.com. I’m looking forward to getting to know you all more in 2023, so in the meantime Happy New Year from all of us at Ematic and Elixus and we look forward to a prosperous year ahead. Paul
Is your Martech under-utilized
MarTech investments account for around 25% to total marketing budget on average, but marketers report that they utilize only 42% of the capabilities available in their MarTech stack.
Finding the ROI Upside of an Economic Downturn
Warning signs of a recession are looming across the world. As consumers adjust their spending to adapt to inflation and higher interest rates, many brands and advertisers are following suit. Inevitably, as a marketer, you will soon face (or already are facing) budget and resource slashes, while being asked to minimize the impact on growth and revenue.
Our recipe to your content marketing success
In many ways, creating good content is just like cooking. Content is easy to make, but hard to master. Follow me as I unfold our secrets and processes to make the perfect recipe that will cook up some delicious content. Deriving A Bespoke Content Strategy (= creating a recipe) Even the same dish can have different variations. The key lies in how to marry together the individual tastes to create balanced, flavorsome food. At Ematic, we customize a unique recipe for your content strategy that best pairs your brand and positioning with your audience. Combining the art and science, our strategy in particular is backed with solid insights and performance-driven optimizations. Defining Audience Personas (= preparing the ingredients) When cooking, the finer details matter. If your ingredients are chopped too finely, you might find that they burn quickly, however when cut too thick, the cooking time may increase. Similarly, we build multi-faceted personas that go beyond demographic and interest, group your audience neither too narrow nor too broad, and decide the way to nurture them (the culinary method) depending on their personas and individual needs. Developing Content (= cooking + seasoning) Creating the perfect dish requires good time keeping, temperature awareness. Our talented content marketing specialists offer all these skills and more. We focus on creating messages that resonate with your audience and cut through the noise, and spice it up by applying copywriting and design on the most suitable form of media to make your content even more engaging. Achieving Content-Channel fit (= plating) Lastly, food presentation pulls all five senses together and enhances the eating experience. Using the right plate size and style is important in plating, and it’s the same when you present content on different channels. We keep up with the latest trends and new platform features to tailor the content that fits the best of each channel’s nature. Find the right “Chef” Good content is as delightful as a delicious meal, and we are sure you (and your customers) enjoy both! Find the right “chef” to help you turn your content experience from “yuck” to “yum”! 與顧問免費諮詢
How Performance Marketing Can Help Your Business
One aspect of digital marketing that is absolutely beneficial is performance marketing. This is when you would set up ad campaigns in various channels in different ways to grow your brand awareness and connect with your audience. These ads, along with the data you will get once started, can provide your business with the competitive edge it needs.
All You Need To Know About Performance Marketing
Performance marketing is an excellent method to build your brand, improve product awareness, interact with your audience or even increase your sales without worrying about wasting tight budget, but what is it exactly?
Introducing Ematic’s New Service: Content Marketing
We know you are looking for ways to give your audience a more engaging content experience across all channels from social media, advertising, email, website to blog post. Hence, here we are!
Stop wasting your budget, let’s maximize the full potential of your paid channels with Ematic
Wasted ad spending is a significant problem in the marketing industry, but you don’t have to fall victim to it. There’s a lot you can do to ensure you are reaching out to the right audience and converting them with an effective, tailored message.
