Optimizujte proces “od posjetioca, do kupca” uz OptiMonk!
Koliko dugo se posjetioci zadržavaju na vašem sajtu i koliko njih postaje kupac? OptiMonk je alat za optimizaciju procesa “od posjetioca, do kupca” koji pomaže vašim posjetiocima da obrate pažnju na ono što je bitno. OptiMonk je pomogao mnogim klijentima (početnicima i profesionalcima) da umanje gubitke potencijalnih kupaca i brže povećaju bazu podataka koristeći njihovu jednostavnu platformu koja je vrlo jednostavna za prilagođavanje. Mnogi od njih su uspjeli da ubrzaju povrat ulaganja (tzv. ROI) na licu mjesta, te uvećaju broj potencijalnih kupaca. Za razliku od drugih rješenja, OptiMonk je vrlo jednostavan za upotrebu – flekisbilan je, prilagodljivog cjenovnika i nudi marketinšku tehnologiju najvišeg nivoa. Evo nekoliko razloga zašto bi trebalo da se odaberete OptiMonk: OptiMonk ima korisnički interfejs prilagođen korisnicima koji nemaju vještine kodiranja. Izuzetno je lak za upotrebu. Potreban je samo 1 minut za pokretanje “on-site” poruka. Posjeduje veliki broj već pripremljenih šablona za različite ciljeve, uključujući povećanje baze podataka, prevenciju napuštanja potrošačkih korpi, usmjeravanje posjetilaca, prikupljanje povratnih informacija, promovisanje posebnih ponuda, preporučivanje proizvoda, pravljenje obavještenja i drugo. Pored velikog broja već napravljenih šablona, OptiMonk je omogućio laku promjenu dizajna i prepravljanje banera pomoću “drag and drop” funkcije. Sada možete ciljati nove ili postojeće korisnike na desktopu ili mobilnim uređajima sa namjerom da napuste aplikaciju ili stranicu . OptiMonk se savršeno integriše sa vašom eCommerce platformom, uključujući Shopify, WooCommerce, ali i sa drugim platformama. OptiMonk cjenovnik je pristupačni svima u bilo kom stadijumu rasta biznisa. Nije tajna da je Ematic, već neko vrijeme, veliki obožavalac OptiMonk-a. Ako mislite da je ovo platforma koju biste htjeli isprobati, Ematic vam može ponuditi bolje cijene sa svim otključanim opcijama, implementacijom i dizajnom, tako da ćete moći svoje banere oživjeti uz pomoć naših stručnjaka. Već danas, možete saznati više detalja, tako što ćete stupiti u kontakt sa našim agentom, a više o samoj platformi možete pročitati na njihovoj stranici www.optimonk.com.
OptiMonk: The ideal onsite journey optimization tool
How long do visitors stay on your website and how many of them convert into customers or buyers? OptiMonk is an on-site journey optimization tool that can help to capture your visitor’s attention and lead them to what they might need. OptiMonk has helped many of our customers(beginners and pros) to reduce the loss of potential leads and grow their database faster using their easy-to-use yet fully customizable platform. Many of them managed to accelerate on-site ROI, reduce cart abandonment and increase leads after using the tool. Unlike other on-site solutions we’ve seen out there, OptiMonk offers ease of use, flexibility, scalable pricing plan, and still providing the top tier technology for marketers to ensure the best experience. Some of the reasons to love OptiMonk: OptiMonk user interface is built for marketers with no coding skills. It’s extremely user-friendly. It only takes 1 minute to start your on-site messages. Lots of pre-built templates to choose from for different types of objectives including growing your database, stop cart abandonment, guide your visitors, collect feedback, promote special offers, recommend products, gamify your messages, make announcements, and many more. On top of dozens of pre-built templates available at your fingertips, OptiMonk made it easy for you to design and edit banners using their prominent drag and drop functionality. You can target new or returning visitors on desktops or mobile with exit intent or you can set up a trigger to display your offer at the right time, It’s fully customizable and designed easy to configure. OptiMonk integrates seamlessly with leading eCommerce platforms including Shopify, WooCommerce, and other in-house-built websites. OptiMonk offers pricing plans that available for everyone at every growth stage. That being said, it’s no secret that Ematic has been a fan of OptiMonk for quite some time now. If you are keen to try it, Ematic can offer better pricing with full features unlocked, implement, design, and turn live your banners quickly via our local experts. Get a demo and talk to our buyer’s agent today to find out how OptiMonk can help your online business!
Motionable – Oprostite se od monotonog sadržaja!
Jeste li znali da video ima daleko veću šansu da zadrži pažnju korisnika u odnosu na statični sadržaj? Istraživanja su pokazala da ljudski mozak mnogo bolje reaguje na video, a to vidimo i u sve većoj migraciji korisnika sa Instagrama na TikTok. Ovom prilikom vam želimo predstaviti našeg novog partnera, koji se bavi upravo integracijom vašeg sadržaja u željeni video format. Put do veće angažovanosti korisnika nikada nije bio lakši i više ne morate sarađivati sa timovima videografa ili scenarista za nekoliko sekundi videa. Sada možete poslati svoje fotografije ili promotivni materijal direktno Motionable timu i uz pomoć iskusnih montažera i grafičara, dobićete privlačan sadržaj koji je moguće integrisati na bilo koju marketinšku platformu. Povećajte digitalni odaziv pomoću pokretnih slika: Kampanje koje koriste statični sadržaj u kombinaciji sa jednostavnim pokretnim grafičkim motivima, imaju 35% više šanse za konverziju Video sadržaj 5x bolje drži pažnju gledalaca u poređenju sa statičnim sadržajem Prosječan interaktivnost sa brendom je 2x veća ukoliko su korisnici bili izloženi video sadržaju Naš tim trenutno sarađuje sa više od 200 klijenata, među kojima su Peugeot, L’Occitane, Decathlon, BMW. Brojimo preko 800 gotovih videa koji su isporučeni u rekordnom roku. Ručno rađeni, po vašoj narudžbi, besprijekorno spojeni i optimizovani za svaku platformu. Naša tehnologija zajedno sa statistikama o konzumaciji medija, omogućuje nam da skrojimo video kampanju za potrebe vašeg biznisa. Iskusne oči našeg tima, imaju odličan osjećaj za održavanje pažnje, ali i poštovanje pravila vašeg brenda, tako da uz naše vodstvo možete biti sigurni da ste izabrali pravog partnera za stvaranje vaših video reklama! Više o svemu, možete pronaći na https://motionable.io.
Hi-IQ: Pametni algoritam koji izvlači maksimum iz svakog pretplatnika
E-mail, jedan od najpristupačnijih ali i najzahtjevnijih marketinških kanala. Svi ga imaju, ali rijetko ko zna kako da ga pravilno koristi. Skoro sigurno je da ćete se susresti sa problemima kao što su niska stopa angažovanja, problemi sa isporučivanjem, pravilno vođenje računa o aktivnim i neaktivnim podacima, visokim troškovima platforme, velikom stopom odjavljivanja sa email kanala i još mnogo toga. Hi-IQ je pametni algoritam stvoren da riješi baš takve probleme, a evo i kako: Hi-IQ je u stanju da inteligentno analizira vaše podatke, upamti ih i prepozna one korisnike koji su skloni aktivnosti svaka 24 časa. Naravno, ukoliko koristite algoritam pomoću kog birate ciljne grupe, on će vam pomoći i da izbjegnete slanje poruka koje neće biti otvorene, a uštediće i novac na platformi. Algoritam će napraviti prilagođeno ponašanje za svakog posebnog korisnika u cilju da smanji nepotrebne poruke, što će rezultirati smanjenim brojem odjavljivanja sa email kanala i može produžiti dugovječnost kupca. To takođe znači da ne morate sami smišljati ciljnu grupu za slanje poruka. Hi-IQ dolazi sa sopstvenim programom za reaktivaciju koji se zove “Long Term Reactivation (LTR)”, koji omogućava da isključite pretplatnike koji nisu akivni i uštedite slanjem poruka samo onima koji će ih stvarno otvoriti. Hi-IQ vam pomaže da postepeno poboljšate isporučivost kvalitetnijim angažmanom putem poruka i smanjenjem nepoželjne pošte. I na kraju Hi-IQ se integriše sa vodećim platformama za slanje e-pošte, kao što su MailChimp, Mailjet, Campaign Monitor, Iterable, Klaviyo, Oracle, Emarsys, Salesforce Marketing Cloud, Adobe Campaign… Hi-IQ nudi fleksibilan model naplate, a pristupačan je bilo kojoj firmi u različitim fazama rasta. Cijene se računaju od ukupnog prosječnog broja pretplatnika i kreću se od samo 99 američkih dolara mjesečno. Ako želite da saznate više, naš Ematic tim vam može pomoći sa konsultacijama i brzim podešavanjem Hi-IQ tehnologije. Pričajte sa našim stručnjacima još danas i počnite prilagođavati svoj e-marketing!
Product Update: New Facebook and Google Trend Analysis on Ematic Analytics
The moment that we’ve been waiting for, and thanks to our dev team that has been working continuously improving our analytics dashboard, you can now connect your Facebook and Google ad accounts and analyze them both together with your email performance all under one dashboard. If you are new to Ematic Analytics, it is an ROI analytics dashboard that was initially built to provide in-depth email marketing insights, easiness to preview the full-funnel email metrics with its ability to connect to ESPs and Google Analytics, and also serve as a dashboard that allows multi-national brands to examine their email performance respectively per country with one easy access. It also works perfectly for Agencies(like ourselves) to monitor clients’ email performance painlessly. The new Facebook and Google integrations will allow marketers to have the luxury to access everything in one dashboard and select any metrics available on Facebook(including unique metrics) and Google to be visualized and analyzed. Some of the data that you can expect available are the following: Google: budget, clicks, conversion rate, conversion value, conversions, cost, cost/conversion, cost/interaction, impressions, revenue. Facebook: revenue, spend, purchases, reach, incline link clicks, frequency, ROAS, landing page view, CPC, CTR, content view, online/offline purchases, and many more. Furthermore, a “comparison” feature in Ematic Analytics can also be utilized to easily create monthly, quarterly, or YOY performance reports, or if you want to export the data in PDF or CSV, those can be done as well. Now, if you are new to our dashboard and interested to find out more, please do sign up at this link: Ematic Analytics, and contact our Ematic team if you need a demo. But, If you already a user and are wondering how to integrate your Facebook and Google ad accounts, we have outlined the steps for you below: Login to Ematic Analytics dashboard. Once logged in, go to the “Dashboard” menu and find Facebook/Google. Click the “Connect Your Ad Account” button and you will then be redirected to the Facebook/Google ad login page. Once logged in to your Facebook/Google ad account, you will be redirected back to the Ematic Analytics dashboard. In your Facebook/Google card, select an ad account that you’d like to connect. Click “Connect” and you are all set! Please check it out if you have not and contact Ematic team if you have any problem connecting your ad accounts. Hope this article helps and until the next product update!
Hi-iQ: An intelligent algorithm that maximizes the value of each subscriber
Email is one of the trickiest yet affordable marketing channels. Everyone’s using it but not everyone’s familiar with how to properly run it. Chances are, you will almost always face challenges such as low engagement rates, deliverability issues, how to properly nurture engaged and disengaged data, email platform cost that keep increasing, high unsubscription rate, and many more. Hi-iQ is an intelligent algorithm that was built exactly to help solve those problems, we think they are great, and here’s why: Hi-iQ is able to intelligently drill down into your data, learn it and identify those with a high propensity to engage every 24 hours. Naturally, if you are using the algorithm as your “target email segment”, It will help you to prevent sending wasted emails and save you some platform cost. The algorithm will create a custom-tailored treatment for each individual user for the purpose to restrict noise for them, which will help you mitigate risks of high unsubscription rates and prolong the longevity of the customer lifetime value. This also means that you don’t have to come up with your own email targeting strategy to prevent user fatigue. Hi-iQ also comes with its own data rehabilitation program that’s called “Long Term Reactivation (LTR)” which allows you to scale cheaper by automatically retiring the disengaged users, place them outside of your account in a non-billable state, and gradually bring them back when they are ready to be reactivated. Hi-iQ will ensure you are not sending to highly disengaged users that led to an account blocked or low email performance. Hi-iQ helps you to gradually improve your deliverability by having better email engagement and also reduces spam complaints. Lastly, Hi-iQ integrates with leading Email Sending Platforms including Mailchimp, Mailjet, Campaign Monitor, Iterable, Klaviyo, Oracle, Emarsys, Salesforce Marketing Cloud, Adobe Campaign, and still growing! Furthermore, Hi-iQ offers a flexible pricing model that is suitable for every company on every growth stage. The pricing counts from the total average number of engaged subscribers monthly and starts from as low as $99/month. If you are interested to find out more, Ematic team can help to provide a demo, consult, and onboard Hi-iQ quickly. Talk to our buyer’s agent today and start optimizing your email marketing!
Iterable: A cross-channel messaging platform with powerful data integration
Most of the time, marketers need a cross-channel messaging solution that is flexible and can be seamlessly integrated with the rest of their existing marketing technologies in the growth stack. Iterable was built to solve that problem by offering a cross-channel messaging solution with a flexible data integration that also focuses on the mobile app. It covers email, push notification, SMS, In-apps push, and more with their “webhook” capability that can be used as a wild card for marketers to integrate additional channels into their customer workflows. The platform is great for advanced marketers who have complex data management or integration needs and for those who are looking to have flexibility with creating or personalizing their emails and customer journeys. They have an excellent drag-and-drop and HTML email builder for designing and personalizing campaigns. An interface that was built for marketing and developer teams. Workflow studio that is easy and straightforward to use and edit to create sophisticated customer journeys. They are capable of storing up to 1,000+ data fields in any pricing plan and showcase user’s profile information including their channel preferences in a single view. The API allows marketers to easily integrate with any marketing tools, and they also have direct integrations with major enterprise tools and other eCommerce apps. Insights or analytics dashboard that can be customized according to which metrics or KPI are important for your business. Iterable’s pricing model will go as you scale from the number of contacts and total email sends. It allows you to have full control of the cost and manage growth better. Through Ematic, we can help you to get it at a better arrangement and rates, and provide ongoing support to help you further monitor the account health and email performance. If you are keen to know more about Iterable and its pricing, contact our team today and get a demo!
Iterable pulls down $200M, becomes a Two-nicorn
Hot on the heels of Klaviyo’s recent $320M round, Iterable barks back with a huge round of there own, reportedly coming in at $200M and valuing the business at $2bn. https://iterable.com/blog/our-next-chapter-series-e-funding-announcement/ We’ll need to start formally tracking, but this looks like the 3rd largest round for a messaging platform ever. Klaviyo set the new standard recently, and otherwise Campaign Monitor’s $250M all the way back in 2014 still stands in second place. Where Klaviyo has succeeded as the leader in ecommerce (particularly for Shopify users) Iterable has focused on being an indispensable component of the mobile growth stack, and takes an integration-first approach to allow marketers to quickly assemble a killer mobile marketing stack. Prediction: look for Braze to announce a new round soon. Messaging (and Email Marketing) are hot right now.
Mailjet: The most affordable email solution for frequent mailers
If you are looking for the affordable yet powerful and reliable Email Sending Platform, there are no other better options than Mailjet. Mailjet has a great deliverability and offers the “pay what you send” pricing plan, which means you will pay only by the number of emails sent and not the number of contacts stored. They allow marketers and developers scale cheaper with excellent assurance. Trusted by 130,000 companies in 150 countries, they offer some great features to maximize your email performance: Easy to use interface, great email builder, contact management and analytics for marketing teams; Email API that is simple to integrate with multiple programming languages and boasting a 99.9% reliability rate that will enable to deliver emails in minutes; A comprehensive and intuitive email builder that has a real-time collaborative function; Hundreds of pre-built email templates available for personalization; ISO and GDPR compliant. If this sound like the platform you’re looking for, Ematic offers a better deal if you buy it through us and that we can ensure you get the best possible experience of buying and using the platform. Interested to hear how Mailjet and Ematic can help you with your email? talk to our buyer’s agent today and get your deal!
$150M for Amplitude at a whopping $4b valuation
The martech and analytics space remains quite hot with the latest announcement by Amplitude of $150M in funding that quadrupled their valuation from their previous round last year: https://www.bloomberg.com/news/articles/2021-06-09/analytics-startup-amplitude-valued-at-4-billion-in-investment?sref=DJ6uFsR8 While the valuation looks a bit punchy, it definitely validates the Product Analytics space and we expect to see news from their key competitor Mixpanel on a new raise before long. Southeast Asia has been a bit behind the curve on adoption of Product Analytics tools as part of the Growth Stack, but that’s started to change in 2021 as more companies understand the power of enabling both product and marketing teams to access real-time insights into user behavior within their mobile apps.
