Finding the ROI Upside of an Economic Downturn
Warning signs of a recession are looming across the world. As consumers adjust their spending to adapt to inflation and higher interest rates, many brands and advertisers are following suit. Inevitably, as a marketer, you will soon face (or already are facing) budget and resource slashes, while being asked to minimize the impact on growth and revenue.
Our recipe to your content marketing success
In many ways, creating good content is just like cooking. Content is easy to make, but hard to master. Follow me as I unfold our secrets and processes to make the perfect recipe that will cook up some delicious content. Deriving A Bespoke Content Strategy (= creating a recipe) Even the same dish can have different variations. The key lies in how to marry together the individual tastes to create balanced, flavorsome food. At Ematic, we customize a unique recipe for your content strategy that best pairs your brand and positioning with your audience. Combining the art and science, our strategy in particular is backed with solid insights and performance-driven optimizations. Defining Audience Personas (= preparing the ingredients) When cooking, the finer details matter. If your ingredients are chopped too finely, you might find that they burn quickly, however when cut too thick, the cooking time may increase. Similarly, we build multi-faceted personas that go beyond demographic and interest, group your audience neither too narrow nor too broad, and decide the way to nurture them (the culinary method) depending on their personas and individual needs. Developing Content (= cooking + seasoning) Creating the perfect dish requires good time keeping, temperature awareness. Our talented content marketing specialists offer all these skills and more. We focus on creating messages that resonate with your audience and cut through the noise, and spice it up by applying copywriting and design on the most suitable form of media to make your content even more engaging. Achieving Content-Channel fit (= plating) Lastly, food presentation pulls all five senses together and enhances the eating experience. Using the right plate size and style is important in plating, and it’s the same when you present content on different channels. We keep up with the latest trends and new platform features to tailor the content that fits the best of each channel’s nature. Find the right “Chef” Good content is as delightful as a delicious meal, and we are sure you (and your customers) enjoy both! Find the right “chef” to help you turn your content experience from “yuck” to “yum”! 與顧問免費諮詢
How Performance Marketing Can Help Your Business
One aspect of digital marketing that is absolutely beneficial is performance marketing. This is when you would set up ad campaigns in various channels in different ways to grow your brand awareness and connect with your audience. These ads, along with the data you will get once started, can provide your business with the competitive edge it needs.
All You Need To Know About Performance Marketing
Performance marketing is an excellent method to build your brand, improve product awareness, interact with your audience or even increase your sales without worrying about wasting tight budget, but what is it exactly?
Introducing Ematic’s New Service: Content Marketing
We know you are looking for ways to give your audience a more engaging content experience across all channels from social media, advertising, email, website to blog post. Hence, here we are!
Important Alert on Recruitment Scams
Beware of Recruitment Scams! We are aware of suspicious individuals and organizations claiming to be recruiters for Ematic Solutions (“Ematic”), falsely using Ematic name, company registration number and logo, and impersonating Ematic’ employees through job postings on different social networking sites (Facebook, Instagram & WhatsApp) to reach out to job seekers requesting for money from part-timers, freelancers or hirees in exchange for an alleged job, commission or remuneration. We want to clarify that they are neither affiliated nor associated with Ematic Solutions. We wish to alert the public that Ematic Solutions will: NEVER post any job offers using a third party’s name, page or account. NEVER hire any candidates without conducting a proper physical or virtual interview process and signing a formal written contract with the candidates. NEVER collect from candidates any recruitment fees, start-up expenses, PIN, password or OTP. NEVER require any part-timers, hirees, staff, employees or interns to pay, spend, transfer or remit any money to or on behalf of Ematic or another individual, or for any purpose. NEVER request any person to transfer money to a personal bank account for Ematic. Ematic will only facilitate transactions using Ematic’ official company bank account. NEVER send emails from email addresses with domains other than @ematicsolutions.com. We advise that you do not share any personal information and financial details with anyone that you are suspicious or unsure of. Contact local authorities if you believe you are a victim of any fraudulent activity. If you suspect that you have been contacted by someone impersonating or claiming to be Ematic’ employee or recruiter, please verify with us at https://www.ematicsolutions.com/contact/ Ematic Solutions email: inbound@ematicsolutions.com Operating Hours: Mon – Fri, 9am – 6pm Sincerely, Ematic Solutions
How We Do Performance Marketing
At Ematic, we acknowledge the key to your performance marketing success is data, and we put a huge emphasis on tracking, A/B testing, and analytics. We believe that your data is the most valuable marketing resource, and with the right information in hand, we can help you create scalable and repeatable performance marketing campaigns mapped with the right demographic, behavior, and messages.
Stop wasting your budget, let’s maximize the full potential of your paid channels with Ematic
Wasted ad spending is a significant problem in the marketing industry, but you don’t have to fall victim to it. There’s a lot you can do to ensure you are reaching out to the right audience and converting them with an effective, tailored message.
How We Help Companies Optimize Their ROAS
We’re back with our latest new launch, and it’s a big one: Performance Marketing. Technically, we’ve been doing this for more than three years via our sister company, Elixus, but we’ve reimagined the offering, consolidated our teams to offer a more seamless experience, and relaunched it across all of our markets with a brand new team of industry experts.
Performance Marketing: Stop Buying Clicks, Buy Profitability
Too many businesses are struggling with finding the right data points to act upon and understanding the long-term performance. That’s why Ematic launched a new performance marketing service to help scale your businesses by putting emphasis on data tracking and analytics.
