We agree with Tealium: vendor neutrality and integrations are problematic for most marketers
Interesting research from Tealium – it’s US-centric but the challenges are equally applicable worldwide: https://tealium.com/press-releases/new-study-by-tealium-reveals-marketers-leaning-on-customer-data-platforms/ In particular, the “vendor neutrality” point hits home, with “more than half (53 percent) of marketers strongly agree their martech stacks are walled gardens, consisting of solutions from one vendor that have limited cross-compatibility with other solutions.” This is definitely a massive limitation when it comes to building a modern growth stack, as we view it as essential that all components are compatible with the broader ecosystem of technology a company has implemented, and furthermore the ability to change out components when something new or better-fit emerges is an absolute necessity. “Integration difficulties are common: Almost two-thirds (62 percent) of marketers say it’s difficult to integrate new third-party solutions into their martech stacks.” This is among the top problems Ematic Solutions is trying to solve for: by choosing technology that has strong integration capabilities in the first place, some of this can be alleviated. However, almost all marketers lack the engineering/IT resources to quickly add in new components to their growth stack, which is why Ematic has invested heavily in our Solutions Engineering team to help customers move faster and get it done correctly. Perhaps most importantly: whenever there is a problem with an integration between two tech products, it’s almost impossible to resolve by either vendor. One of Ematic’s unique value propositions is that we cut across technologies so we can see it from both sides and effectively troubleshoot the issue.
Aftership’s $66M raise continues to prove the power of the Shopify ecosystem
Shopify is becoming a bit of a “kingmaker” these days – the SaaS products that do well on Shopify’s marketplace are all raising a lot of money and growing very quickly: https://techcrunch.com/2021/04/22/e-commerce-tracking-platform-aftership-raises-66m-led-by-tiger-global/ Ematic has partnered with Aftership and they’re listed in our marketplace too – since they don’t offer any local customer success or support (nor do they have a sales team) you can contact Ematic if you’re interested to try it out.
Campaign Monitor: A Premium yet Affordable Email Sending Platform
For marketers who just want a great email product and who don’t need a full cross-channel platform, we think Campaign Monitor is the best of breed. Also, because we’ve built a great partnership with them and have more than 100 customers on Campaign Monitor today, we can offer a customized pricing model that can be quite affordable for companies, particularly those who aren’t sending particularly high volumes of email. Some of the key reasons our customers like Campaign Monitor: Great design / templating features that are easy to use. Best-in-class segmentation, automation, and personalization features for a pure-play email platform. Deliverability: Campaign Monitor does human reviews for all customers on their platform to ensure their entire ecosystem is healthy, and this gives them the best deliverability among all email providers we work with. Solid Analytics offering compared to other email marketing products. Ematic also includes a generous amount of customer success support for all of our customers who buy Campaign Monitor via Ematic. If you are keen to find out more about Campaign Monitor and how Ematic can help, please contact us!
Looking to build a mobile growth stack?
This is a great primer from Yodel Mobile and our friends at Mixpanel: https://yodelmobile.com/app-launch-implement-mobile-tools/ If you’re looking for help building out your mobile growth stack, Ematic can help! We’ve got partnerships across the entire stack and local experts to help source the right solutions, implement, and get your organization going on a modern growth stack.
Klaviyo raises monster round ($320M), valued at $9.5b
Well, Klaviyo once again has proven the old axiom: Email Marketing is dead. https://techcrunch.com/2021/05/18/klaviyo-series-d/ That comes hot on the heels of a $200M Series C in November when Ematic Solutions first partnered with them. We think it’s a fantastic product if you’re using an ecommerce platform like Shopify or Big Commerce, but unfortunately most companies in Asia still haven’t adopted modern ecommerce platforms due to the high transactional costs, limitations on payment options, and lack of O2O capabilities. Klaviyo can be used with any ecommerce platform though, even home brew solutions. Ematic can help.
Iterable update: co-founder takes over as CEO
This is good to see: https://iterable.com/blog/andrew-boni-focusing-on-the-future-together/ Looks like Andrew is a co-founder and has been with Iterable since the beginning (8 years+) so that should bring stability following the recent departure of the previous CEO.
Klaviyo lining up to take Bronto customers
After Oracle Netsuite announced the pending demise of Bronto (aside: never name technology after dinosaurs…) Klaviyo is positioning themselves as a good alternative for existing Bronto users: https://www.klaviyo.com/blog/bronto-migration We only ever encountered two Bronto users in 8 years at Ematic, but one of them (Grana) obviously agreed with that recommendation and made the move to Klaviyo nearly four years ago and are still using Klaviyo today, meaning it must have been a good move for them. The other Bronto user we met (Glasses Global) went out of business in 2016…they rode the dinosaur too long and it was too late. If there are any other Bronto users looking to move to Klaviyo (or anything else) give us a shout!
