回顧過去 8 年，Ematic Solutions 如初生之犢闖蕩於行銷科技 (Martech) 產業，因而累積了豐富的成功實踐經驗；而我們在全球與來自各方的客戶、投資人、合作夥伴們也有著頻繁且密切的合作關係。作為 Ematic 的創辦人，對於過去累積的種種成就，我感到非常驕傲——然而，我們也清楚地明白，Ematic 最重要的使命仍尚未完成，未來還有一段漫長且未知的路程。
——Ematic Group 創辦人 Paul Tenney
Looking back on the 8 years Ematic has been in business, and the thousands of lives we touched between employees, customers, investors, partners and vendors across our 9 markets in which we operate as well as the rest of the globe, I’m incredibly proud of what we’ve accomplished but aware that our mission is far from complete. I think the biggest lesson learned is that innovation isn’t purely a technology phenomenon, and that to address a market as diverse as Southeast Asia, innovation needs to happen at every level of an organization to achieve the goals of the business and our customers.
「Ematic 的核心宗旨，始終是用我們的專業，幫助行銷人員取得真正的成績。
過去，Ematic 在電子報行銷領域累積了豐富的成功實戰經驗，並以此贏得多方客戶與夥伴的信賴；現在，Ematic 期望且『正在』從更全面的領域幫助我們的客戶邁向成功——無論是透過 Ematic 自己的產品技術，或是藉由第三方合作夥伴，同時利用 Ematic 的 Know-how 知識與服務。
因此，我們決定邀請您重新大膽想像：Ematic 是一個「生態系統」，而不是一家單一型態的公司。這代表什麼？在這個生態系統中，聚集了所有最好的行銷科技 (Martech) 產品與技術，並藉由一個核心窗口，將所有技術與平台串連在一起，實現「1＋1＞2」的總和。
在某種層面上，我由衷對此感到興奮且迫不急待—— Ematic 所建造的生態圈，將能解決亞洲地區在打造最佳數位體驗時，最根本的挑戰：規模不經濟。」
Ematic has always advocated a distributed approach to marketing technology: focused, best of breed products will beat monolithic “all-in-one” initiatives every time. At some point as our business grew, and our offerings grew, we realized this same thinking needed to apply to our own business which has led to a fairly radical re-think about our positioning in the market.
Our mission has always been to deliver real results for marketers – whether through our own technology, through 3rd party partners, or through our knowhow and services. While we’re still best known for Email Marketing, our drive to deliver results has increasingly led us to new places in a quest to bring a more integrated approach to the entire scope of digital marketing.
We decided to heed our own advice, and re-imagine Ematic as not a single company, but an ecosystem where best of breed offerings can thrive and a unifying layer of business interfaces tie everything together to generate a whole that’s greater than the sum of it’s parts.
Today we have reorganized into Ematic Group, which sports an initial lineup of three brands and business units, separating our digital agency (Elixus), our technology business (Sub AI) and bringing back our flagship brand, Ematic Solutions as a Marketing Technology Consultancy. The combined effect of these three business units gives us both the strength and the flexibility to tackle the core challenges faced by marketers in markets across Southeast Asia.
The most fundamental challenge of building great digital experiences for consumers in Southeast Asia boils down to one key thing: diseconomies of scale. Let’s face it: the Americans have it good when it comes to tech because the unit costs of technology are exceedingly favorable when you have a large single market and high Customer Lifetime Values. That means in Southeast Asia we pay higher unit costs for technology and leverage that against a population with significantly lower spending power, and frequently that leaves marketers upside down on their digital marketing initiatives.
If we want to build better lives for consumers, employees and businesses in Southeast Asia (…and we do!), we must understand that core challenge in unit economics and address it at every turn. Those of you who know our killer app, Hi-iQ know that it has a singular purpose of eliminating wasteful spend in email marketing. Those of you who know Elixus know that they are an ROAS Machine focused on maximizing every dollar (Baht, Dong, Ringget, Peso, Rupiah too) spent.
In some ways though, I’m almost most excited about reintroducing the Ematic Solutions brand to the market as it is capable of delivering impact on our collective unit economics challenge in a way we’ve not been able to do before.
全新的 Ematic Solutions 是您專屬的最佳行銷科技 (Martech) 顧問，我們能幫助行銷人員以最理想的方案，獲得最合適且最能幫助達成品牌目標的行銷科技 (Martech) 解決方案，保證了時間價值最大化，並協助品牌能夠獲得最好的長期投資回報。
Ematic Solutions is a Buyer’s Agent – we help marketers ensure that you’re buying the best marketing technology at the best price with the fastest time-to-value and the maximum long-term return on investment. We have built a team who’s job is to scope the entire digital marketing landscape across the globe, evaluate the products in terms of price and quality, and identify which are most uniquely fit for our markets. We have now partnered with more than 50 marketing technology firms from around the globe and are adding more every day.
我們已經建立起一個團隊，他們唯一的工作就是：了解全球行銷科技 (Martech) 最新的前瞻技術、綜合評估各家產品的方案費用與品質，進而鎖定最合適亞洲市場與品牌的解決方案。
——Ematic Group 創辦人 Paul Tenney
「現在，我們的合作夥伴遍佈各類領域，包括：Iterable、Campaign Monitor、Mailjet、Klaviyo、Adjust、OneSignal、Insider、Mixpanel、Messagebird、Twilio、Smartmessage，以及更多；
這些包括了發信平台、跨渠道行銷整合平台、聊天機器人 (Chatbot)、推播訊息、個人化推薦、CDP、廣告歸因分析工具等，以及各種不勝枚舉的工具。
在通常情況下，Ematic 除了能夠為您提供這些行銷科技 (Martech) 解決方案，還能提供技術支援、實踐支援、在地顧問服務等，這些都能減少可觀的隱形成本（像是那些因為語言障礙而困擾的時間，或是漫長等候原廠客服回應的時間——Ematic 知道如何快速找到對的人！）。」
To illustrate the point, a few years ago Ematic Solutions was a pure MailChimp shop. We still love those guys, but our roster of partners today just for messaging includes Iterable, Campaign Monitor, Mailjet, MailGun, Klaviyo, OneSignal, Active Campaign, Insider, Moengage, Webengage, Messagebird, Twilio, Smartmessage and several more coming soon. We also offer services on Salesforce Marketing Cloud, Adobe Campaign, Clevertap, Emarsys, DotDigital and Netcore.
Our quest to help marketers maximize their ROI requires Ematic to minimize our costs so you don’t pay “on top” of your tech. In many scenarios, we can deliver technology, implementation of the technology, local support and services all for less than if you simply bought the technology directly.
當然，針對那些需要更多服務的團隊，Ematic 也能提供所需支援——讓我們面對現實吧：現今，經營一整個品牌行銷團隊，遠遠比過去更加複雜；品牌對「專業人士」的需求漸增，然而，若是直接全職聘請這類專業人士，往往很難符合組織的經濟效益。
Ematic 就是你的理想外援幫手——我們擁有這樣的專業人士，以及一個完整生態系統，能確實幫助你一步步實踐品牌願景，運作順暢且有效率。
最重要的是：Ematic 不倚賴於任何特定技術。這是一個豐富且多元的行銷科技 (Martech) 生態系統：我們幫助您打造理想的 Growth Stack（成長駭客包），它將會是最符合您的需求與預算、最能靈活適應任何時代環境變化的一個組合。
For those who want and need more help, we are also unveiling a whole range of services to help with a lot of the really “tough stuff” that many business struggle with. Let’s face it: operating a marketing team these days is getting more complex all the time, and often the need for specialization simply doesn’t align with the size of organization that makes sense for your business, and we want Ematic Solutions to be your swiss army knife to fill the gaps and ensure your entire ecosystem is running like a well-oiled machine.
The bottom line: Ematic Solutions isn’t beholden to any particular technology. We can help your business with any marketing technology, and with any challenges you are having with your marketing technology. Ematic Solutions is here to build you the growth stack of your dreams, catered to your needs and budget, and open up a world of flexibility to adapt to whatever changes may come.
這是一個非常激勵人心的時刻，而我們才剛剛開始！
——Ematic Group 創辦人 Paul Tenney
It’s a very exciting time, and we are just getting started. Come join us on a journey to a better Southeast Asia.
